Writing
Ashford University Strategic Warehouse Management Supply Chain Design Essay

ashford university

Question Description

I’m trying to learn for my Management class and I’m stuck. Can you help?

Strategic Warehouse Management, Inc. (SWM) is a U.S. based warehousing organization in the construction and management of warehouse operations. The CEO’s market development team has determined that there is an opportunity to open a warehouse in Australia that could serve multiple businesses. The CEO plans to open a “non-resident company” (Land and Tax News, 2012). The CEO has also decided that the warehouse can be opened in any city in Australia. Some clients in Australia have also asked SWM to manage the flow of goods from Australia to U.S. locations. The CEO wants to get a preliminary plan developed as soon as possible before going further.


The CEO asked you to design a supply chain that includes warehouse operations in any city in Australia. In addition, the CEO has a number of items he’d like to see you cover in the report. He has asked you to:

  • Develop requirements for the warehouse design and to provide an organization structure to manage the warehouse in Australia.
  • Present considerations for Workforce Management
  • Investigate key regulations and other key issues (e.g. labor climate) related to managing a warehouse in Australia as a foreign entity.
  • Develop export procedures and import procedures in the U.S.
  • Discuss supply chain risks and possible mitigations.
  • Analyze which operations SWM would outsource and which operations SWM would directly manage and explain why.
  • Outline the budget line items that would need to be considered (it is not necessary to develop a budget with dollar figures).
  • Determine the metrics you would use to measure success of the warehouse and the total supply chain.

Your report should be an eight to ten page APA style paper (not including the title and reference pages) and submitted to the CEO (your instructor) by the last day of the class. You are required to include at least 6 scholarly sources

Writing the Final Paper
The Final Paper:

  • Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least six scholarly sources, including a minimum of three from the Ashford Online Library.
  • Must document all sources in APA style, as outlined in the Ashford Writing Center.
  • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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Running Head: SUPPLY CHAIN DESIGN

SUPPLY CHAIN DESIGN: OPENING A WAREHOUSE IN AUSTRALIA
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SUPPLY CHAIN DESIGN

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Opening a Warehouse in Australia

Strategic Warehouse Management, Inc. (SWM), based in the US, seeks to open a
warehouse in Adelaide (a city), Australia, to serve all types of businesses and also handle
some logistics. Since the new establishment is part of a network being launched in a new
region, considerations such as the region’s regulations and corporate governance must be
well analyzed to develop an effective action plan. Warehouse management is one basic skill
needed in the new establishment to assist in warehousing logistics, transport management,
inventory management, and warehouse-space organization. Imports and export activities are
also included in SWM’s plan, so, distribution management will be a core aspect of their
operations. Many activities such as packaging, and processes like logistics, supply chain
management, and warehousing form a great concern in the development of a preliminary plan
and the warehouse’s design (Rushton, Croucher, & Baker, 2017. SWM needs a
comprehensive analysis of functional requirements, operational requirements, potential
organizational structure, and legal and corporate routines to guide the development team to
implement the plan.
Warehouse Design Requirements
The requirements of a warehouse design are determined by product, space,
equipment, circulation of goods, and professional personnel to constitute a reliable workforce
(Price & Harrison, 2015). The construction of the warehouse influences interior components
that will be included. The plot size, structural complexity, and service requirements to be
installed regulate the size of the floured area. The warehouse is most suitable in Adelaide
because the city has an Airport (Adelaide Airport) and a port (Port Adelaide) around. The city
is also easily accessible to and from the interior dryland, thus making it suitable for dryland
transport arrangements. The warehouse is planned to occupy a floor area of more than
100,000 square feet in size. Cisco (2019) argues that 64% of warehouses in the US cover a

SUPPLY CHAIN DESIGN

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floor area of more than 25,000 square feet. The large size is to accommodate the state of the
physical art design, technology, and both dry and cold storage.
The structure will require strong foundations, vapor-proof barrier, quality roofing,
ventilation, multiple double sliding doors, and adequate illumination. Also, racking is a very
important aspect before and during construction as stretched by Price and Harrison (2015).
The warehouse will be designed in a way that the racks are accessible and enable the easy
flow of products in the structure. The warehouse has two major functions: storage and
grading and packaging. The storage will incorporate the Mezzanine Flooring storage model
to save up on space and increase better utilization of equipment such as machinery. On the
same note, cold chain logistics and refrigerated transportation are one of the main
requirements of the warehouse. Therefore, the warehouse ought to constitute a cold storage
facility and refrigerated transport trucks. As NPCS Board of Consultants & Engineers (2019)
argue, due to numerous different customer demands, it has become much ordinary for 3PLs
to make custom cold storage facilities for clients.
Technological requirements
On the other hand, technology forms a basic requirement in the warehouse’s design.
Technological requirements include pick-to-light systems, order fulfillment optimization
technology, machine-to-machine technology, and warehouse robotics technology. Richards
(2017), argues that voice tasking technology and labor management systems are also
important technological trends in warehousing. Furthermore, the warehouse requires a
transparent inventory management system with advanced software, a secure database
management system, and a web application to handle the traceability of goods in SWM’s
supply chain. SWM’s supply chain, together with the warehouse requires cloud computing
capabilities to enable electronic supply chain management and internet-enabled management.

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Layout
The new warehouse...

TheHess (7637)
Duke University

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