Description
Identify how your product reaches the consumer from the manufacturer. Does it follow a direct channel or an indirect channel? Identify all intermediaries that may be involved in this process.
The product is Gatorade zero.
Explanation & Answer
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Running Head: DIRECT AND INDIRECT CHANNEL STRATEGIES
Direct and Indirect Channel Strategies
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DIRECT AND INDIRECT CHANNEL STRATEGIES
Direct and Indirect Channel Strategies
Gatorade zero is a beverage prod...
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