Business Finance
MGT 201 SEU Marketing Management iPhone Product Features and Benefits Essay

MGT 201

Saudi electronic university

MGT

Question Description

Need help with my Marketing question - I’m studying for my class.

1- Word format only

2- Must mention questions numbers clearly in the answer

3- All answers must be typed in TIMES NEW ROMAN (SIZE 12,DOUBLE SPACED), NO PICTURES Containing pictures will be accepted. and will be considered plagarism

4- No plagiarism


Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? Answers ...
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Final Answer

Hi pal, here you go

Assignment 2 outline
I.

iPhone product features and benefits
A. Wi-Fi 6
B. More durable battery
C. Better water resistance ability
D. Strong glass
E. Ultra-wide lens
F. Night-mode
G. 4K quality videos

II.

Product levels
A. Core benefit
B. Actual product
C. Augmented product

III.

New product development stages
A. Idea generation
B. Idea screening
C. Concept testing
D. Business analysis
E. Product development
F. Test marketing
G. Commercialization
H. Product performance review

IV.

Product life cycle stages

A. Introduction
B. Growth
C. Maturity
D. Decline
V.

Product portfolio management dimensions
A. Market dimension
B. Business model dimension


College of Administrative and Financial Sciences

Assignment 2
Deadline: 3/28/2020 @ 23:59
Course Name:

Student’s Name:

Course Code:

Student’s ID Number:

Semester: I

CRN:
Academic Year: 1440/1441 H

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out
of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.

• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).


Submissions without this cover page will NOT be accepted.

ASSIGNMENT-2
W...

UT Austin

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