Writing
ADV 225 Pace University Robin Health System Public Relations Writing

ADV 225

Pace University

ADV

Question Description

I’m stuck on a Writing question and need an explanation.

the detail instruction is down below, please follow the instruction, choose which senerio you think its the best for your writing.

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LETTERHEAD FOR IMMEDIATE RELEASE: CONTACT: May 9, 2020 Clara Gregos clarag@daisyhillpr.com. 123-456-7890 Robin Health host a fundraiser to build a new cancer center The collection will be held on Saturday, May 9, 2020, in honor of the late Dr. Franklin Woodstock Robin Health System collection includes a silent auction on May 5, 2020, at the Eggerston Center in downtown Nestville, Indiana. The collection is in memory of Dr. Franklin Woodstock to the construction Woodstock Memorial Cancer Center. Dr. Franklin Woodstock devote 45 years for Robin Health System. He is the most dedicated physician in the System, said Brown. He fought Hodgkin's lymphoma for three months and died. The new cancer center will be named after Dr. Franklin Woodstock, in honor of his contributions to the Nestville area. Woodstock Cancer Center will be built at 2020. It will be used at September 2022. “My father fought for the medical cause all his life.” Patricia Woodstock, daughter of Dr. Franklin Woodstock said, “I am honored to have this medical – MORE – center named after him, I’m proud of him”, said Patricia Woodstock, daughter of Dr. Franklin Woodstock. Robin Health System is the largest medical system in the Nesteville area, it provides the residents of the surrounding area with the most advanced medical technology and care and introduces a lot of medical equipment in order to give patients a better level of care. The fundraiser included a silent auction to donate money to the new Woodstock cancer center. Formal dress is required, dinner and drinks will be served. We'll thank all the guests on our website, and we'll post the total amount. All donations will go to Robin Health host a fundraiser to build a new cancer center Page 2 of 2 medical causes. “We will provide the most advanced medical technology and medical staff, and provide the best medical environment for patients”, said Charles Brown, chief executive officer of Robin Health System. We want to serve more people to be healthy. To learn more about Woodstock cancer center and the fundraiser, visit www.robin.org. ### – MORE – ADV 225 — News Release #2 Assignment WRITING PROJECT 4: NEWS RELEASE #2 FINAL NEWS RELEASE DUE AS FOLLOWS: • Section 001: Wednesday, April 1, 2020 at 6 p.m. to D2L Assignment Folder • Section 730: Monday, April 6, 2020 at 6 p.m. to D2L Assignment Folder 50 POSSIBLE POINTS* *See grading rubric attached to D2L Assignment Folder for more information. INSTRUCTIONS: Using what you developed for Writing Project 3, craft a follow-up news release for your chosen scenario using the information below, paying particular attention to proofreading. Scenario 1 Follow-up News Release: • Pleasant Valley School will begin accepting admission applications for its inaugural 2-year-old classes (fall 2020) on Monday, May 4, 2020. o Pleasant Valley School does not discriminate on the basis of race, color, gender, age, national and ethnic origin, or family style in administrative or educational policies, financial aid programs, and athletic or other school-related programs. • Develop supporting detail paragraphs about admissions requirements, tuition and school benefits, programs, faculty, etc. • Include quotes from Muffy St. James, head of admissions for Pleasant Valley School, and Lucille Van Pelt, founder and director of Pleasant Valley School. Scenario 2 Follow-up News Release: • Tickets are on sale for the Robin Health System fundraiser gala and silent auction, Saturday, May 9, 2020. o All proceeds will support the construction of the new Woodstock Memorial Cancer Center, honoring the late Dr. Franklin Woodstock. • Develop supporting detail paragraphs about the gala program (speakers, food, entertainment, ambiance, etc.), and silent auction (featured items, etc.). • Include quotes from Linus Von Blanket, fundraising and development manager for Robin Health System, and Charles Brown, M.D., chief executive officer for Robin Health System. Assignment Specifications: • Remember the inverted pyramid. • Remember that you can invent quotes for your speakers. In this case, you have no choice. • Remember who your target audience is (journalists who will write about your news announcement). • Remember news voice and attribution. • Remember to use AP style. • Clara Gregos is the contact person for this release. o Her phone number is 123-456-7890 and email is clarag@daisyhillpr.com. • Use your section’s due date as the release date. • DO NOT put your name on the release. This should be prepared for distribution. • Do NOT distribute the release! This assignment is based on a fictional situation. • Prepare your post as a Microsoft Word file and attach it to the appropriate D2L Assignment folder. *These scenarios contain fictional information. Review Content (Read out loud for 1 and 2 to identify awkward constructions). 1. Global review: read through it once. Does it make sense? Does it include all necessary information? 1. Announces the news – grand opening of Spartan City or launch of Sister Ingubo at Bergdorf Goodman. 2. Supporting paragraphs include newsworthy information. 3. Direct quote from Jackson and Brown OR direct quote from Michaels and Tenement. (Is it relevant to the speaker? Does it answer how or why?) 4. Indirect quotes from Jackson and Brown OR indirect quote from Michaels and Tenement. (Indirect quotes use “said” or “according to” to satisfy attribution of unsubstantiated information or opinions, or capture the essence of what the speaker would say.) 2. Local review: read each sentence for clarity. Does the sentence make sense in its current paragraph? 3. Detail review: review for spelling, punctuation and AP style errors (common errors listed below). 1. Spelling errors 2. Commas, periods (especially quotes) 3. AP style: commas — in simple series, no comma before ‘and’ 4. AP style: dates 5. AP style: first reference — full name, title, organization 6. AP style second reference — last name only Review Format • Includes Heading: LETTERHEAD • Includes RELEASE TIMING (For Immediate Release:) with new due date • Includes CONTACT: Contact person, title and org, phone number, email address • Includes Headline o Summarize the news; includes the who and what in 10 words or less o Sentence case o No ending punctuation. o Present tense verb • Includes Subhead o Complement your headline and support the news; expands on the who and what o 14 words or less o Sentence case o No ending punctuation o Present tense verb • Includes Dateline o CITY, State — [must be an em dash, not a double hyphen] or CITY — • Includes —MORE— at bottom center of page one • Includes Lead o Announce your news. Answer 5WS. o 25-35 words or less. o Past or future tense verbs • Includes Body text o 2.0 (double) or 1.5 spacing o Indent paragraphs • Includes News release formatting elements o 1” margins on all sides o If two pages, —MORE— at bottom of page one and centered. o If two pages, slug at the top of page two. Slug is an abbreviated headline with page numbers. • o Closing symbol immediately following the last line of the news release. o ### OR — 30 — Includes Required Direct Quotes o Quotes stand alone in their own paragraph. No lead-in sentence or follow-up sentence. o Use commas and periods correctly o Confirm correct formatting: “Present a quote here,” Jackson said. “More here.” “Present quote here,” said Astrid Brown, manager of the Michigan State University Student Organic Farm. o Includes Call-to-action o For more information, including blankedy-blank, visit [WEBSITE]. Content Tips • Unsubstantiated Information o TEST: Says Who? o TEST: Prove it. o Includes predictions, generalizations, opinions, information that is not common knowledge o Add an attribution to include it correctly – According to Jackson... OR Tenement said... • News Voice o Be invisible to the reader. o Do not talk directly to the reader. Use what you have learned from the past three assignments and make this product better. Let your goal and audience guide your writing/release construction. ADV 225 — News Release #1 Assignment WRITING PROJECT 3: NEWS RELEASE #1 SCAFFOLD #1 DUE AS FOLLOWS: • Section 001 (on-campus): Wednesday, Feb. 5, 2020 at 6 p.m. to D2L Assignment Folder • Section 730 (online): Monday, Feb. 10, 2020 at 6 pm. to D2L Assignment Folder 20 POSSIBLE POINTS* *See grading rubric attached to D2L Assignment Folder for more information. SCAFFOLD #2 DUE AS FOLLOWS: • Section 001 (on-campus): Wednesday, Feb. 12, 2020 at 6 p.m. to D2L Assignment Folder • Section 730 (online): Monday, Feb. 17, 2020 at 6 p.m. to D2L Assignment Folder 20 POSSIBLE POINTS* *See grading rubric attached to D2L Assignment Folder for more information. FINAL NEWS RELEASE DUE AS FOLLOWS: • Section 001 (on-campus): Wednesday, March 11, 2020 at 6 p.m. to D2L Assignment Folder • Section 730 (online): Monday, March 16, 2020 at 6 p.m. to D2L Assignment Folder. 50 POSSIBLE POINTS* *See grading rubric attached to D2L Assignment Folder for more information. INSTRUCTIONS: Choose ONLY ONE of the two scenarios below to complete the assignments detailed above. Scaffold #1 and #2 will be used to complete your final News Release. • • • • • • Remember the inverted pyramid. Remember that you can invent quotes for your speakers. In this case, you have no choice. Remember who your target audience is (journalists who will write about your news announcement). Remember news voice and attribution. Remember to use AP style. Clara Gregos is the contact person for this release. o Her phone number is 123-456-7890 and email is clarag@daisyhillpr.com. • • • • Use your section’s due date as the release date. DO NOT put your name on the release. This should be prepared for distribution. Do NOT distribute the release! This assignment is based on a fictional situation. Prepare your post as a Microsoft Word file and attach it to the appropriate D2L Assignment folder. *These scenarios contain fictional information. Option 1: Pleasant Valley School Opening WHO: • London-native and world-renowned early childhood education specialist, Lucille Van Pelt is founder and director of Pleasant Valley School, New York’s newest elite private school providing progressive education for children from nursery school through eighth grade. • Ludwig Schroeder is associate director of evaluation and accreditation for the New York State Association of Independent Schools. WHAT: • Pleasant Valley School, Manhattan’s newest elite private school providing progressive education for children from nursery school through eighth grade. • Curriculum centers around STEAM education, embodied in the “Darling DaVinci Program.” Nursery school students will develop early business acumen through the groundbreaking “Infantreneurship” initiative, preparing students for Ivy League and beyond. The teacher to child ratio will range from 6:1 (nursery) to 15:1 (elementary). • The school website is pleasantvalley.org. • The New York State Association of Independent Schools is an association of independent schools and organizations, ranging from nurseries to high schools, in New York State. WHEN: • Your final news release due date is the release date. • Enrollment for the founding classes of 2 year-olds begins Monday, May 4, 2020. • The inaugural school year begins August 2020. • Starting in 2020, admission will open on Labor Day for the following school year. WHERE: • Pleasant Valley School is located in Manhattan, New York City. WHY/HOW: • To meet Manhattan’s continued demand for exceptional private nursery education. News releases should include: • Headline and subhead promoting the new Pleasant Valley School • • • • Lead paragraph outlining the news announcement Quotes from Lucille Van Pelt and Ludwig Schroeder Supporting detail paragraphs Call-to-action driving traffic to the school website. Background Resources: Nursey University https://youtu.be/FoG2R4ArQG8 City and Country School https://www.cityandcountry.org/ New York State Association of Independent Schools www.nysais.org Option 2: Robin Health System Cancer Center Fundraiser Gala WHO: • Charles Brown, M.D., is chief executive officer of Robin Health System. • Patricia Woodstock is daughter of the late Dr. Franklin Woodstock, one of Robin Health System’s most revered physicians who died of Hodgkin lymphoma. WHAT: • Robin Health System is the Nestville region’s largest health system, offering residents a diverse range of facilities, and advanced medical technology and care. Robin has two Nestville campuses, several community hospitals and dozens of satellite care centers. • The hospital is hosting a fundraiser gala and silent auction to finance the construction of the Woodstock Memorial Cancer Center. • The hospital website is www.robin.org. WHEN: • Your final news release due date is the release date. • The fundraiser gala and silent auction to support the Robin Health System Cancer Center is Saturday, May 9, 2020. • Construction for the Woodstock Memorial Cancer Center will begin in spring 2020. • Dedication for the center is planned for September 2022 in honor of Lymphoma Awareness Month. WHERE: • Robin is located in Nestville, IN and serves patients in the region. • The fundraiser gala will be held at the Eggerston Center in downtown Nestville. WHY/HOW: • • • Robin is hosting a fundraiser gala and silent auction to finance the construction of a new cancer center named for one of the health system’s most revered physicians who died of Hodgkin lymphoma. As the regional leader in healthcare, Robin Health System seeks to offer a comprehensive panel of services, treatments and expertise dedicated to cancer treatment through this new state-of-the-art facility. The Woodstock Memorial Cancer Center will honor the tireless care and commitment of Dr. Franklin Woodstock, who devoted his 45-year career to Robin. News releases should include: • Headline and subhead promoting the Robin Health System fundraiser gala and silent auction in support of a new cancer center. • Lead paragraph outlining the news announcement. • Quotes from Charles Brown, M.D. and Patricia Woodstock. • Supporting detail paragraphs. • Call-to-action driving traffic to the hospital website. Background Resources: Sparrow Health System www.sparrow.org Herbert-Herman Cancer Center https://www.sparrowcancer.org/why-choose-sparrow/ ...
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Final Answer

Attached.

LETTERHEAD
FOR IMMEDIATE RELEASE:
April 1, 2020

CONTACT:
Clara Gregos
clarag@daisyhillpr.com.
123-456-7890

Robin Health begins Ticket Sale for the fundraiser to build a new cancer center
Tickets are on sale for the Robin Health System fundraiser gala and silent auction that will
hold on Saturday, May 9, 2020
Robin Health System has commenced the sale of tickets to its fundraising event for the
construction of the Woodstock Memorial Cancer Center on Saturday, May 9, 2020, at the
Eggerston Center. The proposed cancer center is projected to cost $10million and will include
facilities for diagnosis and treatment of various cancer conditions. At the la...

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