Humanities
Columbus BurgerLand Service Counter Lines Reduction Problem Solving Letter

Columbus State Community College

Question Description

I’m working on a Business question and need guidance to help me study.

Pls problem-solving letter assignment is on page 280

Problem-Solving Letter Assignment

The Scenario: You are the manager of a fast-food restaurant. Lately, you’ve noticed that the lines at the service counter have grown unacceptably long, and some customers are getting frustrated – this is a “fast-food” restaurant, after all. Write a short (two page single-spaced) problem-solving report outlining the problem and recommending a solution or solutions. For this assignment, you may make up any details you need to make the report convincing.

Be sure to wrap the text around the visuals, and cite the material accordingly using figure and number indicators along with where the material is from, and a link to the source if applicable.

Figure 1: Sample to illustrate size requirement for visuals

Using pages 290-296 of your textbook as your guide for a short report (pg. 291), your letter will be assessed using the following criteria:

Rubric:

Includes header with company and address

/3

To, from, date, and subject lines

/2

Begins with combined summary and introduction detailing the problem, concerns, scope of the report, and relevant background details

/20

Provides a detailed discussion and analysis of the problem in the body of the report

/30

Has a clear, concise conclusion including context, recommendation(s), a course of action, and the benefits of the recommendations for the employer or institution.

/25

Ends with actual bare-bones recommendation

/5

Includes 2 visuals, appropriately cited.

/10

Is polished and uses Times New Roman 12-point font with 1” margins

/5

/100

Unformatted Attachment Preview

Review Copy “Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain College Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. Paul MacRae is an instructor in business and professional writing at the University of Victoria. ISBN 978-1-55481-220-2 Cover image: © Snehitdesign | Dreamstime.com Business and Professional Writing A Basic Guide “Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic breadand-butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practises what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech MacRae “Paul MacRae’s Business and Professional Writing is an excellent new entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” — Michael Fox, Western University Business and Professional Writing A Basic Guide Pen Macro Photo. Designed by Chris Rowat Design, Daiva Villa ISBN978-1-55481-220-2 978-1-55481-220-2 ISBN broadview press www.broadviewpress.com Business Writing cover (FA).indd 1 broadview Paul MacRae 2015-01-29 8:10 AM Review Copy “Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain College Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. Paul MacRae is an instructor in business and professional writing at the University of Victoria. ISBN 978-1-55481-220-2 Cover image: © Snehitdesign | Dreamstime.com Business and Professional Writing A Basic Guide “Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic breadand-butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practises what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech MacRae “Paul MacRae’s Business and Professional Writing is an excellent new entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” — Michael Fox, Western University Business and Professional Writing A Basic Guide Pen Macro Photo. Designed by Chris Rowat Design, Daiva Villa ISBN978-1-55481-220-2 978-1-55481-220-2 ISBN broadview press www.broadviewpress.com Business Writing cover (FA).indd 1 broadview Paul MacRae 2015-01-29 8:10 AM Review Copy Tell your students! Save 20% when you order directly from the Broadview website.* Discount code: broadview20% *Please note: this offer applies only to sales of bound books within the United States and Canada Flummoxed by Amazon Searches? Amazon searches are becoming increasingly cluttered: for editions of classics of literature and philosophy in particular, it seems that low-quality ebook and print-on-demand titles often crowd out higher-quality editions. And even if you do find the desired title, the information on the listing may be unreliable, notably with regard to price, edition number, and availability. These problems affect many publishers’ books, including our own. We would like to assure you that all Broadview Editions remain in print and very much available. If you're looking for information about our books, our own website is the most accurate and up-to-date place to visit. www.broadviewpress.com This electronic material is under copyright protection and is provided to a single recipient for review purposes only. Review Copy Business and Professional Writing Business Writing (FA2).indd 1 2015-01-28 9:23 AM Review Copy Business Writing (FA2).indd 2 2015-01-28 9:23 AM Review Copy Business and Professional Writing A Basic Guide Paul MacRae broadview press Business Writing (FA2).indd 3 2015-01-28 9:23 AM Review Copy © 2015 Paul MacRae All rights reserved. The use of any part of this publication reproduced, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, or stored in a retrieval system, without prior written consent of the publisher –– or in the case of photocopying, a licence from Access Copyright (Canadian Copyright Licensing Agency), One Yonge Street, Suite 1900, Toronto, Ontario M5E 1E5 –– is an infringement of the copyright law. Library and Archives Canada Cataloguing in Publication MacRae, Paul, 1946-, author Business and professional writing : a basic guide / Paul MacRae. Includes bibliographical references and index. ISBN 978-1-55481-220-2 (pbk.) 1. Business writing. 2. Business report writing. 3. Business communication. I. Title. HF5718.3.M32 2015 808.06’665 C2014-908238-X Broadview Press is an independent, international publishing house, incorporated in 1985. We welcome comments and suggestions regarding any aspect of our publications –– please feel free to contact us at the addresses below or at broadview@broadviewpress.com. North America PO Box 1243, Peterborough, Ontario K9J 7H5, Canada 555 Riverwalk Parkway, Tonawanda, NY 14150, USA Tel: (705) 743-8990; Fax: (705) 743-8353 email: customerservice@broadviewpress.com UK, Europe, Central Asia, Middle East, Africa, India, and Southeast Asia Eurospan Group, 3 Henrietta St., London WC2E 8LU, United Kingdom Tel: 44 (0) 1767 604972; Fax: 44 (0) 1767 601640 email: eurospan@turpin-distribution.com Australia and New Zealand Footprint Books 1/6a Prosperity Parade, Warriewood, NSW 2102, Australia Tel: 61 1300 260 090; Fax. 61 02 9997 3185 Email: info@footprint.com.au www.broadviewpress.com Edited by Karen E. Taylor Broadview Press acknowledges the financial support of the Government of Canada through the Canada Book Fund for our publishing activities. PRINTED IN CANADA Business Writing (FA2).indd 4 2015-01-28 9:23 AM Review Copy Contents Acknowledgements 11 Preface 13 Introduction to Business and Professional Writing 15 Part I The Basics of Strong Writing Chapter 1 Plain Language 23 25 Business Communication versus Academic Writing Plain Language 27 Exercises 32 25 Chapter 2 The Seven Cs of Good Professional Communication Introduction 33 1. Clear 34 2. Concise 39 3. Concrete and Specific 4. Complete 44 5. Courteous 45 6. Coherent 48 7. Constructive 55 Conclusion 58 Quiz on the Seven Cs 60 42 Chapter 3 The Eighth C: Learning Grammar Language Introduction 61 Grammar Language Business Writing (FA2).indd 5 33 61 62 2015-01-28 9:23 AM Review Copy 6 contents Parts of Speech 64 Sentences and Clauses 66 Conjunctions 73 Clauses and Conjunctions Determine Punctuation Punctuation 81 Grammar Odds and Ends 90 Conclusion 93 Quiz #1 on Grammar 93 Quiz #2 on Grammar 94 Chapter 4 Copy-Editing 78 95 Introduction: What Is Copy-Editing? 95 Using Spellcheck 98 Other Copy-Editing Tasks 99 Copy-Editing Symbols 99 Using a Word Processor for Copy-Editing Conclusion 103 Copy-Editing Exercise 104 Part II Document Design Chapter 5 Basic Document Design 101 105 107 Introduction: The Importance of Good Document Design Modular Design 108 Lists 112 Headings 117 Graphics 122 Summing Up 130 Chapter 6 Formatting for Correspondence Introduction 133 Memos and Emails 134 Letters 138 Correspondence Review Introduction Business Writing (FA2).indd 6 133 147 Part III Correspondence Chapter 7 Emails and Memos 107 149 151 151 2015-01-28 9:23 AM Review Copy contents 7 Emails and Memos 152 Emails 152 Memos 155 Faxes and Scans 157 Chapter 8 Letters: Good News, Neutral, and Bad News Good-News and Neutral Letters Bad-News Letters 162 Chapter 9 Persuasive Letters 160 175 Introduction 175 Three Rhetorical Techniques 176 AIDA (Attention, Interest, Desire, Action) Exercise 188 Part IV Writing for a Job Chapter 10 Cover Letters 178 189 191 Introduction 191 The Cover Letter Conclusion 200 Exercise 201 Chapter 11 Résumés 192 203 Introduction 203 Reverse Chronological Résumé 206 Functional Résumé 209 Combined Chronological and Functional Résumé Scannable Résumé 216 Conclusion 220 Exercises 220 Part V Promotional Materials Chapter 12 News Releases 212 221 223 Introduction 223 News Releases 223 Follow-up Questions and Exercises Business Writing (FA2).indd 7 159 234 2015-01-28 9:23 AM Review Copy 8 contents Chapter 13 Brochures 235 Introduction 235 Brochures Are AIDA Documents Conclusion 241 Exercises 242 Chapter 14 Promotion on the Web Introduction 243 Creating a Website Social Media 245 Exercise 248 243 244 Part VI Oral Presentations Chapter 15 Individual Oral Presentations Introduction 251 Individual Presentations 252 Individual Presentation Checklist Exercises 265 Chapter 16 Group Presentations 251 264 270 273 Chapter 17 Informal Reports 275 Introduction 275 Progress Reports 276 Problem-Solving Reports Incident Reports 287 Proposal Reports 290 Conclusion 296 Discussion Questions 296 Exercises 296 Business Writing (FA2).indd 8 249 267 Introduction 267 Preparation 267 Content 269 Delivery 269 Group Presentation Checklist Exercise 271 Part VII Reports 235 280 2015-01-28 9:23 AM Review Copy contents Chapter 18 Formal Reports 9 299 Introduction 299 Formal Report Design 300 Formal Report Formatting 302 Surveys 316 Minutes 321 Conclusion 326 Formal Report Checklist 328 Discussion Questions 329 Exercise 329 Chapter 19 Formal Report Example Appendix A Answers to Exercises 331 351 Introduction 351 Chapter 1 353 Chapter 2 353 Chapter 3 356 Chapter 4 363 Chapter 5 364 Chapter 6 366 Chapter 8 369 Chapter 12 371 Index Business Writing (FA2).indd 9 375 2015-01-28 9:23 AM Review Copy Business Writing (FA2).indd 10 2015-01-28 9:23 AM Review Copy Acknowledgements No work appears out of a vacuum, and this book is no exception. Since 2005, I have taught a course on business and professional writing, English 225, at the University of Victoria. I inherited that course from professors Claire McKenzie and Norma Depledge; I also inherited from them many of the key concepts in this book, including the eight Cs of good professional writing, the AIDA format for persuasive writing, and the format for “bad news” letters, among others. I am sincerely grateful to them. I’d like to acknowledge University Canada West, a private university now in Vancouver but originally based in Victoria. I taught several courses, both in-classroom and online, at UCW, and designed two of the courses: one on writing for the media and a second on writing for business and the professions. Business and Professional Writing: A Basic Guide is based on the online textbook I wrote for UCW’s businesswriting course, and I am grateful to UCW for agreeing to allow Broadview Press to publish this version of it. I would like to thank Broadview Press for taking this book out of the online world and putting it into actual print, and particularly Don LePan and Marjorie Mather. Broadview editor Karen Taylor went well beyond what I would consider the call of duty in editing the manuscript and I am very grateful to her for her many suggestions and corrections. And many thanks, as well, to my wife Sheila, who carefully and kindly proofread the manuscript and made many, many helpful suggestions. Finally, I would like to thank the hundreds of University of Victoria students I have had the pleasure of teaching over the past decade. I have learned as much from them as, I hope, they have learned from me. When I began to teach writing in 2005, after more than 30 years in journalism, I made a startling discovery: I didn’t know what my students didn’t know about writing, and I didn’t know what I didn’t know about teaching writing. 11 Business Writing (FA2).indd 11 2015-01-28 9:23 AM Review Copy 12 acknowledgements As a former journalist, I often assumed at first that my students knew more about writing than they actually did. But I also often assumed I knew more about what students needed than I actually did. I quickly learned that what was obvious to me wasn’t obvious to my students, and what was obvious to my students wasn’t obvious to me. And so, over the years, my course materials and teaching evolved to fill the gaps in both my students’ knowledge and my own. Business and Professional Writing: A Basic Guide is the result of this learning process. This book contains everything that, I believe, students need to know to become strong writers in the professional and business world. But I have also tried to include background material that, based on a decade’s teaching and learning, I found most students didn’t know. Above all, I hope this book will be useful to you, both in your writing for university or college and after you leave university for the world beyond. I wish you the best of luck! But, in university and in the work world, “luck” is almost always based on hard preparatory work. So let’s get started . . . . —Paul MacRae Business Writing (FA2).indd 12 2015-01-28 9:23 AM Review Copy Preface Welcome to Business and Professional Writing: A Basic Guide. It’s called a “basic” guide because that’s what it is. It’s what you need to know, without a lot of bells and whistles, for your first few writing assignments in the real world. The bells and whistles in a textbook are cool, but as a student you’re juggling course work and probably a part-time job, while still trying to have a social life. Do you really have time to read more than what you absolutely need to know? Also, in the real, working world, you aren’t going to be handed a major assignment, like a news release or formal report, without some previous training and knowledge learned on the job. In addition, in your first real-world writing assignments, you’ll almost certainly have co-writers who are more experienced to train and guide you. That said, being familiar beforehand with how to structure and format a formal report, say, or how to write a strong news release, or how to send an angry customer a “bad news” letter that won’t lose the customer’s goodwill, means you won’t look like a complete newbie, and might even impress the boss! So, in this book, we’ll keep it simple. We’ll be looking at some basic formats for correspondence, promotional materials (brochures, news releases, and the like), informal reports, and formal reports. We’ll look at how to design attractive documents. And we’ll look at how to make your writing as powerful, persuasive, and grammatically correct as possible. Incidentally, “professional” writing in this book refers to writing within the professions like law, medicine, architecture, business, government, and so on, not “professional” writing in the sense of publishing your writing for money. However, the writing taught in this book is practised by professional writers. Let’s discuss grammar for a moment. The grammar section is Chapter 3. If you are already terrific at grammar, then by all means skip that chapter. But if your 13 Business Writing (FA2).indd 13 2015-01-28 9:23 AM Review Copy 14 preface grammar, spelling, and general written communication skills are even a bit dodgy, then you should spend quite a bit of your precious study time working on making your grammar perfect. Why? It’s not hard to learn the various professional writing formats—letters, brochures, news releases, reports, and so on, that we cover in this book. But if the writing you put into the formats isn’t good—which means grammatically correct, easy to read, and clear—then your efforts will not succeed as you’d hoped. Also, you want to write well ...
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