Business Finance
Columbia College CH 8 Principles of Marketing and Competitive Advantage Paper

Columbia College

Question Description

I’m working on a Marketing exercise and need support.

Identify and describe a product that might be used on a daily basis. Then respond to the following questions about it:

  1. As a marketer of that product, who would be your target market?
  2. Create a differentiation strategy that would lead to a competitive advantage.
  3. List some features of the product you identified above.
  4. Now, review the three levels of product (Chapter 8). Discuss all three levels relating to that same product. What is the marketing implication of your list of features of the product versus the three levels of product analysis?
  5. At what stage of the PLC is this product? Discuss how the marketing mix changes based on the stage of the PLC.

Use quotes and sources for any source used (a minimum of two citations for all discussions).


The Three levels of product from chapter 8 are

1. Core Customer Value

2. Actual Product

3. Augmented Product

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Marketing strategy: iPhone 11 Pro – Outline
I. Product Description
II. Differentiation Strategy
III. Inherent Features of the Product
IV. The Three Levels of a Product
V. Product Life Cycle


Running head: MARKETING STRATEGY: IPHONE 11 PRO

Marketing strategy: iPhone 11 Pro
Name
Institution

1

MARKETING STRATEGY: IPHONE 11 PRO

2

Marketing strategy: iPhone 11 Pro
Product Description
Marketing techniques assess a specific particular product success on the market
concerning revenue, consumer satisfaction, awareness, and ultimate product identity. It is
important to remember that the marketing campaign for a particular product impacts the success
of other following products. One product that could be used daily with remarkable quality is the
iPhone 11. The target demographic for the iPhone is primarily brand-conscious young people
and employed professionals aged 18-35. “Such clients enjoy modern technologies and
developments, several of which may be faithful to the Apple trademark as well” (Dholakia,
2010). The company is also targeting people eager to represent class through its high tech brand.
Differentiation Strategy
Companies utilize the product differentiation promotional technique to differentiate
between their goods and those of their rivals. “Compared with its competitors...

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