Business Finance
OMM 615 Ashford Wk 1 IMC Communications in Marketing Management Discussion

OMM 615

ashford university

OMM

Question Description

Need help with my Marketing question - I’m studying for my class.

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Post only has to be 250 words not in any paper format

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

IMC Communications in Marketing Management
Integrated Marketing Communications (IMC) is a method companies employ to identify
and organize their strategies in communication. The original concept of driving an IMC approach
is to establish a cohesive customer experience through different facets of the promotional mix
(Kerr & Patti, 2015). The central branding of the product is strengthened as each promotional
contact platform ...

henryprofessor (72994)
UCLA

Anonymous
Thanks for the help.

Anonymous
Outstanding. Studypool always delivers quality work.

Anonymous
Tutor was very helpful and took the time to explain concepts to me. Very responsive, managed to get replies within the hour.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4