Business Finance
Western Governors University CCB BIKES Business Performance Report

Western Governors University

Question Description

I’m studying for my Business class and don’t understand how to answer this. Can you help me study?

As a leader in your business, you are responsible for reporting to other stakeholders about the performance of your business during its first six quarters. Your report will provide a detailed overview of the performance of the business. It should provide a data-driven analysis of your business decisions and the outcomes of those decisions.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Upload the final (i.e., covering Quarters 1–6) income statement and final (i.e., covering Quarters 1–6) balance sheet in two separate unaltered spreadsheets exported from the Marketplace business simulation with the verification details included in each.

Note: The correct income statement and balance sheet can be accessed using the “Final Income Statement” and “Final Balance Sheet” web links. You must be in Quarter 7 to view the final income statement and final balance sheet, which include data for Quarters 1–6. Click on the “Export” icon in the upper right-hand portion of the appropriate page to download each spreadsheet. The verification details will be contained within each spreadsheet that you export from the simulation in a tab titled “Verification Details.”

B. Using the attached “Business Performance Report” template, prepare a written report (suggested length of 7–10 pages) in which you assess the performance of your simulated business based on facts from the simulation; your performance report should include five sections in which you do the following:

1. Describe your business briefly, including information about the locations of sales outlets, the manufacturing process, and the product you produce.

2. Select three different topics from the following list, and for each selected topic identify a related business decision that was important to the performance of your simulated business:

  • marketing (advertising and internet marketing)
  • store expenses and sales force
  • pricing (including rebates)
  • research and development
  • capacity shortfalls or excess capacity
  • use of loans and cash
  • Note: It is possible that a decision may be identified as relating to more than one of the selected topics. This is acceptable if the decision is clearly relevant to each associated topic and is subjected to a separate and distinct explanation (in part B2a) for each topic. In addition, the discussion for this section must be supported by information from the spreadsheets located in B2b.

    a. Explain why you made each selected business decision identified in part B2 and the impact the decision(s) had on the three topics selected in part B2. Each of the three topics must be supported by at least one explained business decision.

    b. Support your explanation in part B2a with relevant facts about your business, including at least one reference to relevant information from the final income statement or final balance sheet for each of the three topics selected in part B2. Use the following information to guide your choice of supporting facts:

  • For decisions related to marketing, store expenses and sales force, pricing, and research and development, cite the Gross Profit and/or Expenses portion of the income statement.
  • For decisions related to capacity shortfalls or excess capacity, cite the Long-Term Assets portion of the balance sheet.
  • For decisions related to use of loans and cash, cite the Debt and/or Cash portion of the balance sheet, and/or the Expenses and Profitability of the income statement.
  • 3. Conduct a SWOT analysis of your business in the simulation by doing the following:

    a. Identify one strength, one weakness, one opportunity, and one threat, using the four-square diagram in the attached “Business Performance Report” template.

    b. Justify your choice of each strength, weakness, opportunity, and threat from part B3a based on information from your business.

    4. Analyze the competitive position of your company in the marketplace by doing the following:

    a. Incorporate three strategic graphs from the “Market” section of the strategic graphs in the final quarter (i.e., Quarter 7) of the simulation into your report.

    Note: Refer to the supporting document “Accessing Strategic Graphs” and the “Marketplace Simulations (General)” web link for information about accessing these graphs. You must be in Quarter 7 of the simulation to access the final strategic graphs, which cover Quarters 1–6.

    b. Analyze how specific events and decisions in your simulation led to the outcomes shown in each of the three strategic graphs from part B4a.

    5. Provide recommendations for the future by doing the following:

    a. Suggest two SMART goals for your simulated business for the next one to three quarters.

    b. Explain why each goal from part B5a was suggested, including how each goal addresses specific needs of the business.

    RUBRIC

    The complete final income statement and balance sheet (i.e., covering Quarters 1–6) are provided in a spreadsheet with a verification link.

    The submission provides an accurate description of the business and its product, including information about sales outlet locations and the manufacturing process.

    The submission identifies business decision(s) from the simulation related to at least 3 of the topics on the given list.

    The submission explains the reason for each business decision from part B2 and explains the impact that the decision(s) had on the performance of the simulated business for each of the 3 topics selected in part B2.

    The submission provides clear, relevant support for the explanation in part B2a and references at least 1 fact for each of the 3 business decisions identified in part B2 from an appropriate financial statement.

    The four-square diagram in the attached “Business Performance Report” template is complete with 1 strength, 1 weakness, 1 opportunity, and 1 threat for the simulated business.

    The justification logically supports the choice of each strength, weakness, opportunity, and threat based on the performance of the business in the simulation.

    The submission includes 3 strategic graphs from the Market section in the final quarter (i.e., Quarter 7) of the simulation.

    The analysis of how events and decisions in the simulation led to the outcomes shown in each strategic graph is clear, plausible, and thorough.

    The submission suggests 2 properly constructed SMART goals that are clearly relevant to the business in the simulation.

    The submission explains why each SMART goal was suggested and clearly shows how each SMART goal logically addresses specific needs of the business.

    Unformatted Attachment Preview

    D083 FCM1: Business Performance Report Performance Report Student ID: Date: 1. Business Overview Business Overview 2. Financial Analysis Topic 1 Topic 2 Topic 3 3. SWOT Analysis SWOT Diagram STRENGTH WEAKNESS OPPORTUNITY THREAT SWOT Analysis Strength PAGE 1 D083 FCM1: Business Performance Report Weakness Opportunity Threat 4. Competitive Analysis Strategic Graphs Topic 1 Topic 2 Topic 3 5. Recommendations SMART Goals References PAGE 2 D083 FCM1: Business Performance Report Accessing Strategic Graphs Introduction Part B4a of Task 2 requires you to access strategic graphs from your business simulation. Use the following instructions to access, save, and insert your strategic graphs in your performance report. Step 1: Navigate to the Strategic Graphs in Marketplace 1. Use the “Marketplace Simulations (General)” web link in the task to access the Marketplace simulation. 2. You must be in Quarter 7 of your completed simulation. The quarter is identified above the navigation bar on the left (above the “Menu Search” bar). 3. Click on “Performance Report” in the navigation menu on the left-hand side of the screen. This will open a submenu. 4. Select “Strategic Graphs” from the submenu under “Performance Report.” Step 2: Navigate to the “Market” Graphs 1. On the “Strategic Graphs” page, select the “Workspace” tab at the top of the screen. 2. Then select the “Market” tab within the page. Step 3: Save the Strategic Graphs to Your Computer 1. From the many available strategic graphs, select one that you want to use for your competitive analysis. 2. Click on a graph to open it on the screen. 3. Click on the file icon in the upper right-hand corner (this icon appears only when you hover your cursor over the strategic graph). 4. When you click on the file icon, the graph will be downloaded to your computer as a PNG image. 5. Save the graph to an appropriate location on your computer. 6. Repeat this process until you have saved all desired strategic graphs. PAGE 1 D083 FCM1: Business Performance Report Accessing Strategic Graphs Step 4: Insert the Graph in the “Business Performance Report” Template 1. Place your cursor where you want to insert the graph in the “Strategic Graphs” section of the “Business Performance Report” template. 2. Insert the saved strategic graph. a. Note: If you are using Microsoft Word, you can do this by clicking on the “Insert” tab, then selecting “Pictures,” then navigating to the file where your strategic graph is stored. 3. Repeat until you have inserted all of your selected strategic graphs. PAGE 2 Balance Sheet Report Item Cash + 3 Month Certificate of Deposit + Net Fixed Assets = Total Conventional Bank Loan + Emergency Loan + Common Stock + Retained Earnings = Total End of Worksheet Quarter 1 Quarter 2 Quarter 3 Current Assets 644.000 619.639 888.411 0 0 0 Long Term Assets 720.000 690.000 660.000 1.364.000 1.309.639 1.548.411 Debt 0 0 0 0 0 0 Equity 1.500.000 2.000.000 2.500.000 -136.000 -690.361 -951.589 1.364.000 1.309.639 1.548.411 Quarter 4 1.986.472 0 630.000 2.616.472 150.000 0 5.000.000 -2.533.528 2.616.472 Quarter 5 Quarter 6 1.858.819 0 1.779.730 0 600.000 2.458.819 570.000 2.349.730 150.000 0 150.000 0 5.000.000 -2.691.181 2.458.819 5.000.000 -2.800.270 2.349.730 Verification Details External ID Verification Link End of Worksheet For internal use only 001000005 https://game.ilsworld.com/mpl/web6/export.php?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJodHRwczpcL1w pc3MiOiJodHRwczpcL1wvZ2FtZS5pbHN3b3JsZC5jb21cL21wbFwvd2ViNlwvZXhwb3J0LnBocCIsImF1ZCI6IkFOWSIsInN1YiI6MTA5ODU4NDYsI FOWSIsInN1YiI6MTA5ODU4NDYsImlhdCI6MTU4NTE4NDM0NSwiZXhwIjoxNTg3NjAzNTQ1LCJqdGkiOiI2MTZlMDlhMzhlNzUzOGU3NmQ2M MTZlMDlhMzhlNzUzOGU3NmQ2MDk4NTYyNGE4N2NlMyIsInJlYWxHYW1lSWQiOjI2MDEzNCwidGVhbSI6MTcsInF1YXJ0ZXIiOjYsImRlY2lzaW MTcsInF1YXJ0ZXIiOjYsImRlY2lzaW9uIjoiQmFsYW5jZVNoZWV0In0.tD81-eemZvOts_rkLfp45i3Snh9BPa4rf1amwkylw68 1amwkylw68 Income Statement Report Item Revenues - Rebates - Cost of Goods Sold = Gross Profit Research and Development + Advertising + Internet Marketing Expenses + Sales Force Expense + Store Expense + Marketing Research + Shipping + Excess Capacity Cost + Depreciation = Total Expenses Operating Profit + Other Income - Other Expenses = Earnings Before Interest and Taxes + Interest Income - Interest Charges = Income Before Taxes - Loss Carry Forward = Taxable Income - Income Taxes = Net Income Earnings per Share End of Worksheet Quarter 1 Quarter 2 Quarter 3 Gross Profit 0 159,480 378,112 0 3,016 7,108 0 56,632 123,000 0 99,832 248,004 Expenses 0 60,000 30,000 0 20,500 20,500 0 0 0 0 31,116 62,232 136,000 244,000 190,000 0 20,000 20,000 0 2,241 4,664 0 246,335 151,837 0 30,000 30,000 136,000 654,192 509,232 -136,000 -554,361 -261,228 Miscellaneous Income and Expenses 0 0 0 0 0 0 -136,000 -554,361 -261,228 0 0 0 0 0 0 -136,000 -554,361 -261,228 0 0 0 0 0 0 0 0 0 -136,000 -554,361 -261,228 -9 -28 -10 Quarter 4 Quarter 5 Quarter 6 521,576 8,004 164,423 349,149 694,756 9,398 216,369 468,989 849,566 14,245 263,616 571,705 1,415,105 20,500 0 88,120 209,000 20,000 6,012 139,533 30,000 1,928,270 -1,579,121 166,551 20,500 0 119,236 136,000 20,000 7,646 123,956 30,000 623,889 -154,900 240,000 26,500 12,000 119,236 136,000 0 9,583 104,715 30,000 678,034 -106,329 0 0 -1,579,121 0 2,819 -1,581,939 0 0 0 -1,581,939 -32 0 0 -154,900 0 2,752 -157,652 0 0 0 -157,652 -3 0 0 -106,329 0 2,761 -109,089 0 0 0 -109,089 -2 nses Verification Details External ID Verification Link End of Worksheet For internal use only 001000005 https://game.ilsworld.com/mpl/web6/export.php?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJodHRwczpcL1w pc3MiOiJodHRwczpcL1wvZ2FtZS5pbHN3b3JsZC5jb21cL21wbFwvd2ViNlwvZXhwb3J0LnBocCIsImF1ZCI6IkFOWSIsInN1YiI6MTA5ODU4NDYsI FOWSIsInN1YiI6MTA5ODU4NDYsImlhdCI6MTU4NTE4NDMzNSwiZXhwIjoxNTg3NjAzNTM1LCJqdGkiOiI5MGNkYzk0MTZlNTIyODRlYjczNDgy MGNkYzk0MTZlNTIyODRlYjczNDgyNWU5YmQyMzBiOCIsInJlYWxHYW1lSWQiOjI2MDEzNCwidGVhbSI6MTcsInF1YXJ0ZXIiOjYsImRlY2lzaW9u TcsInF1YXJ0ZXIiOjYsImRlY2lzaW9uIjoiSW5jb21lU3RhdGVtZW50In0.XLJmYJ4xOTJcjOvwKEiN1gxlZwmFdb4xPn4kYHdjGFw 4xPn4kYHdjGFw ...
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    Final Answer

    Attached.

    D083 FCM1: Business Performance Report

    CCB BIKES
    Performance Report

    Student ID:
    Date:

    PAGE 1

    D083 FCM1: Business Performance Report

    1. Business Overview
    Business Overview
    CCB bikes is a leading manufacturer and seller of bicycles all over the world. The
    company operates as an original equipment manufacturer for bicycles components, as well as the
    use of carbon fiber technology. It is also involved in wholesale and retailing of bicycles and its
    parts. The company’s vision is to create a better experience for everyone. The mission statement
    is to bring innovation and integrate new technology to enhance inspiration.
    The company has stores located in New York City, Amsterdam, Bangalore, and Rio De
    Janeiro. The company’s team designs the products and material specifications in the first phase
    of the manufacturing process. In the third phase, laser machines, saws, and rotating wheels are
    used to shape the metals into the raw materials shapes. The fourth phase involves joining of the
    different pieces together to make one product. The assembling of the parts is done to ensure the
    final product is complete and working. Tools used in joining includes bolts, adhesive bonding,
    and fasteners. Other produced materials are left intact and sold as spare parts.
    The company produces five different designs of bicycles, depending on their roles.
    Lightweightbikess incorporate safety, endurance, and comfort. The heavyweight bikes are
    designed for top speed and exercising. Other products comprise of huge rims and density
    materials for luxury. The products include; Hybrid model 6s, Quick 4t, hybrid s2, Carbon s200,
    Quick s20, Rugged ride, Aero 402i, bike 445, and comfort 2t.
    2. Financial Analysis
    Marketing (advertising and internet marketing)
    The company invested in marketing activities to create awareness of the product in the
    worldwide market. The decision was implemented in all of the four quarters. Marketing is

    PAGE 2

    D083 FCM1: Business Performance Report

    essential to spread awareness and expand the brand into the entire world market. There is a
    massive gap in the market since consumers purchase standard bikes and are not aware of carbon
    fiber bikes. The sales increased from $159,480 in quarter four to 849,566 in quarter six. It used
    print magazines to publish different produ...

    smithwiliams (18982)
    UT Austin

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