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MGT 401 SEU Haujia Foodstuffs Co Business Strategy Questions Discussion

MGT 401

Saudi electronic university

MGT

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this assignment is related to assignment number 1, so please see assignment 1 answer and answer the question of assignment 2.

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College of Administrative and Financial Sciences Assignment 1- Strategic Management (MGT 401) Deadline: 02/03/2020 @ 23:59 Course Name: Strategic Management Student’s Name: Saud Bakhaidar Course Code: MGT 401 Student’s ID Number: 160129003 Semester: I CRN: 21176 Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 5 Level of Marks: High/Middle/Low Instructions for the three assignments – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Project: Strategic Management of the company ‘X’ Structure of the project This project aims to study the strategic management of your selected company ‘X’. It includes three main parts: - Part 1: Assignment 1= Environmental scanning & strategy formulation. - Part 2: Assignment 2= Strategy implementation. - Part 3: Assignment 3= Evaluation and control. Description of the company ‘X’ - It is a company from your choice; From real national or international market; - It is publicly traded company; - Produces and commercializes more than one product; Sufficient information about the strategies of the company, its functions, structures and product lines are available; This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…). - Note. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor. Assignment 1: Part 1 of project Environmental scanning & strategy formulation Learning outcomes: 1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2) 2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9) 3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2) 4. Identify appropriate strategies for different situations (Lo 3.1). Assignment Questions (5 Marks) 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark) 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix below. (1 mark) 3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark) 4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks) 5. What is the competitive strategy used by your selected company? Justify. (0.5 mark) Assignment Answers: 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark) Answer: Haujia Foodstuffs Co., LTD is a fully owned subsidiary of Hong Kong Garden Co.ltd found in Guangdong province, China. It is among the first enterprises in the bakery industry owned by foreigners. It produces cakes, bread and bakery products. The major brands of the company are Xingmu and Lihua. The firm also produces private-label products for various well-known manufacturers. It is among the largest manufacturing companies of cakes, bread and bakery products in Hongkong. Its assets profits and revenues have risen greatly over the years.While bakery products favored by international and domestic clients, Hajia foodstuffs company also provides remedies from concept to end products and services for product development. 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark) Opportunities • • • Threats The favorable population profile • High tax rates and lifestyle changes. • High cost of packaging Availability of a strong crop and • High inventory carrying cost material foundation offering a • Customer preference for cultural great opportunity for agro- fresh food and the affordability of processing activities. those foods. Increased levels of income and changes in consumption trends • Stiff competition from large foodstuff companies in China. • Launching of international markets • Technological changes that integrate development in technology like material science, electronics and biotechnology and thus providing a great potential for great progress and improvements. • Availability of food parks and Agri Export Zone (AEZ) that provide more incentive to establish agricultural projects. • Positive support from the government to agricultural sector. Strengths • Availability of sufficient raw Weaknesses • Perishability of the products. • Stiff competition from large materials • The government has prioritized foodstuff companies in China. agro-processing sector. • Availability of sufficient domestic market in China • Availability of developed infrastructure in China for transportation of bakery products. • The company has skilled labor that ensures production of quality breads, cakes and other bakery products. • Availability of sufficient quality control and testing methods that match the international standards. • Haujia Foodstuffs company has efficient supply chain because of a small number of intermediaries involved in the chain. • Availability of adequate funds that satisfy the increased requirements of working capital. • The bakery industry is well linked to the research organizations in Hong Kong. • Advanced technology in China. • Motivated employees that work willingly due to better wages and salaries. (Pickton, D.W., & Wright,S., 1998). 3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark) Answer Yes, Haujia foodstuffs company has social responsibility to its shareholders, employees, consumers, government, local community, environment and the public. These responsibilities have had a positive impact on the competitive advantage of the company. The company has a legal responsibility to abide by environmental laws, employment laws and employment laws. The company exercises its moral obligation of paying its employee better wages the its competitor and hence created a positive image of the company by wage advocates and therefore a higher competitive advantage over the competitors. The company’s compliance to timely tax payment, government control and regulations and following environmental and labor has created a good will of the company as perceived by authorities. As a result, the government have made friendly commercial policies that have made available new opportunities that has benefited the organization in the end. Haujia Foodstuffs company has laid a basis for recruitment and employment of skilled local people and this has created a positive image in the eyes of the local community. This has expanded the company market share over the time since people in the community have preferred the company’s product over their competitors. The company has always delivered the right product with desirable quality and reasonable prices at the right time and place to satisfy different tastes and preference of the customers. The salesmen treat the customers equally in their various business interactions and this has resulted to increased sales volume and revenue from the bakery products. The company disposes properly the waste product from their firm by treating their sewage. It has also minimized activities that might reduce the enjoyment of resources by generations to come. This has raised the company’s competitive advantage by attracting more customers and creating a good public image. 4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks) Answer Bargaining power of suppliers: Haujia Foodstuffs raw materials are produced by dozens of suppliers all over the country and this gives the company an advantage by diminishing their power to control the prices of the raw materials they offer. The company is not restricted to purchase from specific suppliers by international trade or political regulations and thus the suppliers bargaining power is low. Bargaining power of customers: Haujia Foodstuffs customers comprises of both wholesale customers and end user customers. The wholesale customers have a high bargaining power as they could substitute Haujia Foodstuffs products with those of their competitors to achieve high profits. The degree of bargaining power of end user is lower because Haujia Foodstuff Company possess a strong brand recognition in the market. Threat of substitute products: Due to lower costs of substitute products of the bakery firm from its competitors, wholesale customers could easily substitute the products with those of the competitors to realize great profits. There are no costs incurred in switching the product and therefore the customers will not hesitate to switch. Haujia Company should innovate their products in order to retain their customers. Rivalry among existing firms: Haujia Foodstaff company face stiff competition from Shanghai Christine Foodstuff Co., Ltd, Hangzhou Dingyuan food Co., Ltd and Labi Xiaoxin food industry Co., ltd. The competitors have huge resources at their disposal and are determined to increase their market share in the food industry. Haujia foodstuffs product portfolios could be copied easily since it does not process patents and does not have any fabric. Barrier to entry: Huge capital costs are needed for promoting, branding and creation of product demand. This limits new entrants into the food industry. Nevertheless, the company already present in the food processing industry already existing in the market threaten the future performance of Haujia market. 5. What is the competitive strategy used by your selected company? Justify. (0.5 mark) Answer Haujia Foodstuff Co., Ltd employs cost leadership, differentiation and focus competitive strategies to expand its competitive advantage. The cost leadership objective is to expand market share through reduction of sales price and retention of profits. The company differentiates its products to be better than those of their competitors thus enhancing their competitiveness and public value. The company has selected and focused to selling their goods to their target market where the demand for their products is very high. Reference Pickton, D.W., & Wright,S. (1998). What's swot in strategic analysis? Strategic Changes, 101-109. College of Administrative and Financial Sciences Assignment 2- Strategic Management (MGT 401) Deadline: 28/03/2020 @ 23:59 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: II CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 5 Level of Marks: High/Middle/Low Instructions for the three assignments – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Project: Strategic Management of the company ‘X’ Structure of the project This project aims to study the strategic management of your selected company ‘X’. It includes three main parts: - Part 1: Assignment 1= Environmental scanning & strategy formulation. - Part 2: Assignment 2= Strategy implementation. - Part 3: Assignment 3= Evaluation and control. Description of the company ‘X’ - It is a company from your choice; From real national or international market; - It is publicly traded company; - Produces and commercializes more than one product; Sufficient information about the strategies of the company, its functions, structures and product lines are available; This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…). - Note. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor. Assignment 2: Part 2 of the project Strategy implementation Learning outcomes: 1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.) 2. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7) 3. Identify appropriate strategies for different situations (Lo 3.1). Assignment Questions (5 Marks) Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions 1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks) 2. Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet) (1 mark) 3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark) 4. Describe the structure of your selected company. (1 mark) Assignment Answers: 1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks) Answer: ……………… 2. Classify the products of your selected company based on the BCG matrix. (fill out the following table) (1 mark) Answer: Table 1. BCG matrix of the company ‘X’ Stars Question Marks 1. 1. Market Growth Rate Cash Cow 1. Dogs 1. Relative market share 3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark) Answer: ……………… 4. Describe the structure of your selected company. (1 mark) Answer: ……………… ...
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Attached.

1

Running head: HAUJIA STRATEGY

Haujia Strategy
Student’s Name
Institutional Affiliation

2

HAUJIA STRATEGY
Haujia Strategy
Question 1
Haujia Foodstuffs Co. strategies that the company wishes to adopt and the goals set to
achieve are specified by its directional strategy. I directing operational decisions and process

Haujia Foodstuffs uses directional strategies. Through directional strategies the company puts its
operational business efforts on growth and sustainability of environment concerning the
company’s objectives. According to Singh & Shah (2015), the most strategic approach attainable
is targeted by companies through directional strategy while growing revenue, products and
services offered to consumers.
Haujia Foodstuffs Co. attains its marketing goals and objectives with the help of an
inclusive policy, that is, marketing strategy. The company uses a marketing strategy as master
plan to atta...

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