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FSM 3075 Johnson & Wales University Food Service and Hospitality Essay

FSM 3075

Johnson & Wales University


Question Description

I’m studying and need help with a Marketing question to help me learn.

Conduct a SWOT Analysis for the JWU School of Online and Continuing Education. Use Porter's Five Forces Model or the Boston Consulting Group Matrix to analyze the online eductaion industry and our place within. I need a 2-3 pages paper

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FSM3075 Food Service and Hospitality Strategic Marketing Individual Assignment #2, Situation Analysis You are very likely highly informed about the Johnson & Wales online program in Food Service Management as well as some of the programs that provide us with competition. For this assignment you will engage in situation analysis for this program. Assume that you are going to be asked to create a marketing strategy for it at some point in the future. In an effort to craft this strategy, you will first complete a SWOT Analysis and then use one of two available tools to analyze the market and where the program best fits. Part 1: SWOT Analysis Complete a SWOT Analysis for the JWU online program in Food Service Management. You will provide 3-5 items in each of the four SWOT categories – strengths, weaknesses, opportunities, threats. Each item should include a brief explanation of what it is and why you have included it in its category. The Market Analysis Toolkit describes the importance of using the 5 C’s to assess a situation. Also, please identify to which of the 5 C’s your item is most closely related. For example: Category Threat Item Smallest Generation Explanation The current population of college-aged Americans is the smallest in the past 60 years. Fewer customers may mean that demand for online education will be low for many years. 5 C’s? Customers Part 2: Market Analysis Using either Porter’s Five Forces Model or the BCG Matrix (your choice), analyze the online education industry and the JWU School of Online and Continuing Education’s place in it. If using Porter, evaluate the industry relative to each of the five forces and then answer the question, “is it a good place for JWU to compete?” If using BCG, place JWU into the appropriate quadrant and then answer the question, “is it a good place for JWU to compete?” In either case, please be sure to provide a brief justification for your conclusion. ...
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Final Answer




Situation Analysis

Name of student
Name of Instructor
Name of course
Name of institution


Situation Analysis

Part 1
SWOT Analysis for the JWU (Johnson & Wales University) School of Online and Continuing

Good history on the map of the United States
o Explanation: JWU School of Online has always had a good reputation both in its country
and in other countries. This item has enabled the school to gain more online students, both
nationally and internationally.
o 5C's: Customers

Innovative educational leader
o Explanation: The school's online program itself shows how innovative the university is as
compared to other universities that do not offer online education programs. This item gives
the schools a competitive advantage over other universities (, 2020).
o 5C's: Competitors

Attractive to international students
o Explanation: As a result of its quality educational programs, many external students have
enrolled in the JWU School of Online and Continuing Education. The school can expand
more in its operations.
o 5C's: Customers

Employment of more than 2,300 system specialist.



o Explanation: As an innovative educational leader, the school has recruited the appropriate
number of technical experts to enhance and maintain its online educational programs.
Hence ensuring efficiency in the online sessions.
o 5C's: Co...

Lincolvin (13560)
Purdue University

Return customer, been using sp for a good two years now.

Thanks as always for the good work!

Excellent job

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