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Touring Services and Hospitality Management SWOT Analysis Final Paper

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Need help with my Business question - I’m studying for my class.

Research and write a final paper on the hospitality management. It must be 18 pages. Final paper is graded on four major criteria in the rubric. See attached. There is no pressing deadline, but it must be ultimately finished in a polished manner.

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FINAL PROJECT Training program: (To be fulfilled by the student) Subject: (To be fulfilled by the student) Send to: operations@eneb.com Last Name/Surname: Name: ID/Passport: Address: Region: Country: Telephone: E-mail: Date: ENEB Business School Page 1 Final Project Guidelines Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit. Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement. Please present your final paper according to these requirements: • Arial 12 Font. • Margin: 2,5. • Line spacing: 1,5. • All fields on the cover page must be completed. • The document needs to be properly paged. Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree. Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again. When writing your final project please use Microsoft Office, Adobe or Apache's Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed. Page 2 Please use the following format: ddmmyyyy_Subject_LastNameandName.pdf Example: 11052019_StrategicManagement_ElsaMoore.pdf The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix. Evaluation Guidelines The final work will be evaluated based on the following criteria: • Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student. • Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner. • Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters. • Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations. Page 3 BACKGROUND Albert is the current owner of Hotel Vi, a small family establishment located on a wine producing estate. The hotel business was started by his grandmother, and over the years has become a renowned hotel, both nationally and internationally. Each year, Albert hosts numerous tourists interested in wine and its production, as well as the calmness and familiarity that both the surroundings and the establishment offer. The services provided by Hotel Vi are as follows: - 20 double rooms - “A la carte” restaurant with a gastronomic offer adapted to the season and with typical dishes of the area. It also includes its own wines. This is an exclusive service for clients. - Swimming pool and garden area. - Wine and winery area that include visits and activities focused on getting to know their wine and the entire production process. This is an exclusive service for clients. Due to the enormous power of social networks, Hotel Vi has experienced a massive rise in popularity, causing huge demand. Faced with this situation, Albert has decided to invest and expand its facilities, as well as its services. So after the enlargement has been completed the hotel now offers: - 50 rooms - “A la carte” restaurant, with service for both hotel guests and non-guests. - Swimming pool area and gardens to which non-guests can access, as long as they consume food or beverages at the pool bar. - Tour through the winery and the vineyards, prior reservation. The tour also includes a tasting of local wines and products. Page 4 DEVELOP 1. Create a SWOT analysis in a table explaining the current situation of the hotel, to determine what points are in your favour and what aspects are against them. 2. Based on the changes in the hotel, design the current departmental organizational chart and expose the different functions that each department should carry out. List the staff that will be working in each department. Also specify the approximate number of workers in each area. 3. As a small family hotel, it is possible that some services should be outsourced. Name the services that you would outsource, as well as their functions, and justify your choice. 4. Design the reservation planning of the hotel. It is necessary to take into account the following aspects: • Room types and number of rooms of each type. • Available boarding. • Benefits of the rooms. • Additional services. 5. As we have said, it has been the social networks that have caused an increase in Hotel Vi’s popularity. Make a general commercial proposal to promote the hotel. For this you must: • Decide whether the hotel should join a hotel association or not to increase exposure. You must justify your answer. • Set the goals of the business strategy. • Establish the channels you will use to promote the hotel and state for each channel a minimum of two actions. • Establish a control system that allows you to check whether the goals are reached or not. Page 5 ...
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Final Answer

Attached.

FINAL PROJECT
Training program:
(To be fulfilled by the student)

Subject:
(To be fulfilled by the student)

Send to: operations@eneb.com

Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:

ENEB Business School

TABLE OF CONTENTS

TABLE OF CONTENTS ................................................................................................. i
LIST OF TABLES .........................................................................................................iii
LIST OF FIGURES ...................................................................................................... iv
1.0 THE SWOT ANALYSIS FOR HOTEL VI ................................................................. 1
1.1 STRENGTHS ...................................................................................................... 2
1.1.1 The hotel’s power of social-network is strong. ............................................... 2
1.1.2 Fame ............................................................................................................ 2
1.1.3 Strategic Location. ........................................................................................ 2
1.1.4 Gastronomic food services. ........................................................................... 3
1.1.5 The Hotel’s Wine services. ............................................................................ 3
1.1.6 Double Room Services ................................................................................. 3
1.1.7 Touring Services. .......................................................................................... 3
1.1.8 Allowing non-guests in the garden area and swimming pool. ........................ 4
1.1.9 Swimming Pool and Garden Services. .......................................................... 4
1.2 WEAKNESSES ................................................................................................... 4
1.3 OPPORTUNITIES ............................................................................................... 6
1.3.1 New Investments .......................................................................................... 6
1.3.2 Improve the Quality of Winery Production. .................................................... 7
1.3.3 Keep Updated with the Evolving Technology ................................................ 7
1.3.4 Seasonal Menu ............................................................................................. 8
1.4 THREATS ........................................................................................................... 8
2.0 CURRENT DEPARTMENTAL ORGANIZATION ................................................... 11
2.1 Housekeeping Department. ............................................................................... 11
2.2 Human Resource Department ........................................................................... 12
2.3 Public Relation Department ............................................................................... 13
2.4 Food and beverages.......................................................................................... 14
2.5 Finance Department. ......................................................................................... 16
Page i

2.6 Security Department .......................................................................................... 16
3.0 SERVICES OUTSOURCED BY HOTEL VI ........................................................... 18
3.1 PR and Marketing Services ............................................................................... 18
3.2 Accounts Services ............................................................................................. 18
3.3 Restaurant and Food Services .......................................................................... 19
3.4 Pool maintenance services ................................................................................ 19
3.5 Information technology services ........................................................................ 20
3.6 Security services ............................................................................................... 20
4.0 RESERVATION PLAN .......................................................................................... 22
5.0 COMMERCIAL PROPOSAL TO PROMOTE HOTEL VI ....................................... 24
5.1 Executive Summary .......................................................................................... 24
5.2 Company Analysis............................................................................................. 24
5.3 Whether Hotel VI should Join Hotel association ................................................ 24
5.4 Market Analysis ................................................................................................. 25
5.5 Competitive analysis ......................................................................................... 25
5.5.1 Hotel improvement areas. ........................................................................... 25
5.5.2 Goals and strategy. ..................................................................................... 26
5.6 Promotion Channels for Hotel Vi ....................................................................... 26
5.6.1 Social Media Marketing. .............................................................................. 26
5.6.2 Word of Mouth. ........................................................................................... 26
5.7 Control System to Check Whether Goals Are Met. ............................................ 27
Bibliography. ............................................................................................................... 28

Page ii

LIST OF TABLES

Table 1: SWOT ANALYSIS ................................................................................ 1

Page iii

LIST OF FIGURES

Figure 1: Departmental Organisation ............................................................... 11
Figure 2: Reservation Plan ............................................................................... 22

Page iv

1.0 THE SWOT ANALYSIS FOR HOTEL VI
It is the kind of analysis used to assess and evaluate various aspects of a
business. Four aspects are evaluated in this analysis; such include Strengths,
Weaknesses, Opportunities, and Threats in the business. The four aspects make
up the acronym SWOT, hence the term SWOT analysis. On evaluating the
current situation of Hotel Vi in the dimension of the four aspects, various findings
stand out in each case. This section discusses the four aspects in relation to Hotel
Vi.

Table 1: SWOT ANALYSIS

STRENGTH

WEAKNESSES



Power of Social Networking



Family Business



Fame



Few Rooms



Strategic Location



Few workers



Gastronomic services



Double Rooms



Wine services



Its own wine



Touring services



A la carte menu



Double room services



Swimming pool and Garden Services



Allowing non-guests to access the
pool

OPPORTUNITIES

THREATS



New Investments



Technology



Improve Quality of wine Production



Competition



Keep Updated with Technology



Shortage in Recruits



Seasonal Menus



Prevailing conditions e.g. government
policies

Page 1

1.1 STRENGTHS
Several features and services stand out as strengths of Hotel Vi; such include the
strong power of social networks, the fame both nationally as well as
internationally, the strategic location, the la carte restaurant, and gastronomic
food services. Also, its wine services, double room services, touring services,
allowing non-guests at the pool, swimming pool, and garden services, and also
the fact that the hotel is a family business gives it advantages over its competitors.
1.1.1 The hotel’s power of social-network is strong.
Hotel Vi’s fame is attributed to the strong power of social networks. It forms one
of its strengths. Through the strong and well defined social networks, Hotel Vi
can reach almost everyone, which implies an increased customer base for the
hotel. It also takes less time to sensitize the public of its services and offers; this
way, they can reach a large number of customers within less time than
anticipated. Due to the wide and large customer base facilitated by the strong
power of social networks, Hotel Vi has a higher capability of attaining large sales
volumes, which may result in larger for the hotel.
1.1.2 Fame
Over the years, Hotel Vi has become a renowned hotel both nationally and
internationally. It implies the hotel has become popular and famous, even beyond
the national borders. It is advantageous to the hotel as it can attract international
markets as well as investors, It still means a wider and broad market for the hotel,
which results to a large sales volume that cultivates into large profits. Attracting
an international market makes it stand out in the market as customers will be
interested in getting services from the then well renown hotel, Hotel Vi.
1.1.3 Strategic Location.
The Strategic location of Hotel Vi makes it stand out too. The fact that the hotel
is established on a wine-producing estate attracts a lot of customers. The wine
customers form a major target as customers for the hotel; this way, the hotel can
gunner a lot of customers interested in wine products. What is more, the hotel’s
surrounding and the establishment offers calmness and familiarity for the
customers. Such customers won’t get tired of visiting the premises each time they
want to. That would mean the hotel attracts loyal customers who would always
their premises whenever they’re around.
Page 2

1.1.4 Gastronomic food services.
The restaurant within the hotel offers gastronomic foods. It implies the hotel offers
a diversity of food basing on culture. Such services attract customers from all
cultural backgrounds as their needs are catered for in the hotel; this way, the
hotel attracts a broad customer base that, in turn, results in large sales volumes
as well as profits. Customers can be served with any type of food they would want
to eat as the hotel; some can even be served with native foods whenever they
want. As for the tourists, the attribute is a great plus for the hotel as they can host
a large number of tourists each year.
1.1.5 The Hotel’s Wine services.
Hotel Vi also offers its own wines to its customers. By doing so, they are able to
promote as well as sell their own brands to their clients. The service makes the
hotel stand out as compared to its competitors who do not offer such services. It
also creates a market for the hotel’s products and a chance to get reviews from
the same customers, which would then make them improve their products
according to customer needs.
1.1.6 Double Room Services
The hotel offers double rooms to its clients. That is, the rooms offered hold, two
persons, in most cases, a couple at a time, this means a room gets allocated to
clients if they pay for the room in full. It implies the same for single clients who
would have to pay supplementary fees for the room; this way, the hotel gunners
a double fee for each room allocated. It attracts a large sales volume as well as
profits for the hotel. It would have been impossible in the case where they offered
single rooms, therefore offering double rooms to its clients comes as a great plus
for the hotel.
1.1.7 Touring Services.
The hotel offers tours to its clients within its premises. They tour through the
winery and the vineyards following a prior reservation; the tour also includes a
tasting of local wines and products offered in Hotel Vi. It comes as a great plus
for the hotel, too, through the tour, they can get reviews from their customers,
network with customers, which is building a good customer relationship. Through
the reviews from customers, the hotel’s management stands a chance of knowing

Page 3

their customer needs and produce products and services as per the needs of the
customers.
1.1.8 Allowing non-guests in the garden area and swimming pool.
Other than the guests who fully pay for the hotel’s services, the hotel also
encourages non-guests to enjoy the swimming pool and garden services.
However, non-guests are only allowed to use such services if they consume
foods and beverages at the pool bar. It sums up to large sales volumes made by
the hotel, which in turn adds up to profits gained by the hotel. It also creates a
large customer base as well as an enlarged market not only to the guests but
also non-guests.
1.1.9 Swimming Pool and Garden Services.
The fact the hotel offers a swimming pool and a garden service also comes as a
great plus for Hotel Vi. Such services offer a cool environment for its customers
as they form avenues for recreation to the customers. Customers would prefer
the hotel’s services to enjoy the recreation facilities offered at th...

Lincolvin (13662)
Cornell University

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