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PROJECT MANAGEMENT [M023LON]
Panda cooks is a London based online
channel for quick and easy recipes! We create
student friendly content based on Asian
Cuisine and International desserts all made in
house by our team of business students
turned culinary enthusiasts.
We are targeting the age groups between 18
to 30 for all students and youth .
By understanding the trends and need of
quick solutions to uni students and youth
audience who are being the major user of
Number of expected subscribers 1000
100 likes per video.
500 views per video.
Team members from diverse backgrounds and
Cultural differences and slight language barriers
Differing expectations for project outcome
Diverse skills including videography, cooking, writing,
Heavy reliance on specific team members for
Good team support
Advanced technology for content creation and
Lack of resource control due to large team
Large market of international students with high
overlaps and copyright infringements
Technology - easy access to similar content, potential
A lot of regulations to be taken into consideration
(GDPR, national laws, etc.)
Scale and collaboration with sponsors as
Demanding viewers and potential negative publicity.
competitive advantage .
Increased use of food delivery apps reduce the need of
having to make quick and easy meals at home.
Diverse content that will appeal to international
Embrace cultural differences to attract different cultures
students from all countries
Team members’ knowledge of various languages enable
Diverse skills of team members = creative ways to
attract and engage with non-food sponsors
Team skills + technology + funding from sponsors =
better quality content on a bigger scale for
students = increased profitability
Supportive team (students) + creation of diverse
Diverse skills and creativity in the team =
Give control to viewers for better engagement and content
they are interested in
content based on viewers’ interests to overcome
Utilize specialized skills to engage with sponsors and
Regulations = level playing field for all Youtube channels
(competitors) that have to adhere to the same laws
Mitigating negative publicity = reduce viewers’ desire to
watch different Youtube channels
differentiated content and styles
Diverse cultures = introducing viewers to meals that
are not available on food delivery apps
T : Technical Feasibility
Are the required technology, systems or skills available?
•Yes, they are available. We have both software and hardware as tools for helping us to create the videos. We use
DSLR camera for shooting and Adobe Premiere Pro for editing the clips. In term of skills, we have members who
have experiences and ability to shoot and edit video.
E : Economic Feasibility
Will the project cost more than the expected benefits?
• In the beginning, the project may cost more than benefits because we have to spend our own money for making
Videos. Having said that, when the Panda Cooks channel get more views and subscribers, we will earn money as
expected from Youtube and sponsors who hiring us to promote their products.
L : Legal Feasibility
Who and how the project will affect to potential new legal terms of engagement?
•We are permitted from copyright holders to use images and songs in the videos thus, we have complied with
Copyright law and regulations.
O: Operational Feasibility
Is the project workable on a day-to-day basis?
•Yes, it is workable because we allocate work to every team members in order to accomplish our project. In addition,
we also have members who will col and monitor the quality of work.
S : Social Feasibility
Will the project meet the business’s and its stakeholders’ needs?
•It is difficult to meet needs of everyone because there are many internal, external and connected stakeholders;
ntrothus, we have to divide them into 4 groups and address them differently (we will describe this in the stakeholder
analysis) in order to meet everyone needs as much as possible.
S : Scheduling Feasibility
Will the project be delivered successfully in time?
•Yes, it will be de
Scope Statement & WBS
Creating and managing a YouTube channel with a minimum of 5 videos in
Conceptualization of the theme
Shooting and editing
Cr eating the channel
Cost-effective and student friendly recipes costing a maximum of ￡10
Uploading the videos
Marketing and branding activities of the channel
Becoming the most popular channel for easy recipes among students in
Earnings of ￡20 pounds per video through brand collaborations
• Creating and Uploading atleast 5 videos within 9 weeks with no
limit on the maximum number
Reaching 1000 subscribers in 3 months
• Achieving 6000 views, 300 likes and 100 comments per video in 6
Uniformity of videos
Social media marketing
WORK BREAKDOWN STRUCTURE
Internal: The team
Camera Man, Video
Stakeholder Designation and Roles
High power, high interest (fully engage):
Weekly meeting (WhatsApp), set schedules, share
High power, less interested (keep Satisfied):
Update quality videos, interact with viewers, keep
Low power, high interest (keep informed):
Adequately inform, keep info updated
Low power and less interest (monitor):
keep in touch but don’t overshare.
Stakeholder Designation and Roles
We divided our team into small groups ,so when we break down our work we will work easier in each group we have one chef, one technician, one
marketing and financial member per group.
Highly organised and discipline
The strategy of the channel is to stick to its objective and we have to work with advantages like qualified technicians and well trained chefs ,with Multi
We all know our roles , we have to schedule the timing for shoot ,then we have assemble the member and we have to shoot video and give it to the technic
al member to edit and upload it . At last marketing member will deliver the video to the target audience.
We have well experienced and skilled members in cooking,anubhav has leadership skills so we asked him to lead our team and Raswanth who has more inte
rest in visual media.
A team with diverse culture, so we have different culture within the team and our leadership style is democratic ,we are following cooperative style within
A team of 9 members with four chef, one camera man, two marketing member, financial controller and team leader. Trusted and valued, Highly organised a
The core values of the organization is to achieve 1000 subscribers within three months and help the asian student with easy recipes .
Network Diagram & Critical Path
Using Mobile All members
• Maylor, H. (2010) Project Management. 4th ed. Harlow: Pearson Education
• Bdaiwi, Y. (2017). Stakeholder Analysis using the Power Interest Grid, Project
Management. Retrieved from
• Wageningen (2020). Power-Interest grid for stakeholder participation,
Wageningen University. Retrieved from
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