Business Finance
CUNY New York City College of Technology Business Strategies Analysis Paper

CUNY New York City College of Technology

Question Description

I need support with this Marketing question so I can learn better.

1. Discuss briefly the different Business motives (See textbook p. 310 - 313) for Companies’ expansions abroad (Internalization).

2. Discuss Briefly your understanding of Ansoff’s Business Expansion (Market Growth) Model (textbook p. 308 – 310).

3. Explain (using a Theory in Chapter 8) how Google, Facebook, Twitter and Amazon.com – expanded their services globally (See textbook p. 328 – 329). What factors helped them to expand their services globally so quickly?

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Final Answer

Attached.

Running head: BUSINESS STRATEGIES

Business Strategies
Student’s Name:

Institutional Affiliation:

1

BUSINESS STRATEGIES

2
Business Strategies

1. Discuss briefly the different Business motives (See textbook p. 310 - 313) for Companies’
expansions abroad (Internalization).

The reasons for business internationalization may be external or internal. Internal motives
are driven by an increased potential for growth in foreign markets than in domestic markets.
When motivation is internal, the business may get an overseas buyer who wants something from
the company. However, Instead of looking at motives as either internal or external, a better way
is to view them as proactive or reactive motives. Proactive motives come from the business
belief that expansion will improve the firm’s current position. Some of the most common
proactive reasons include access to new markets, to streamline efficiencies and secure natural
resources. External pressures, on the other hand, drive reactive motives when the business must
remain competitive to unfavorable markets.

Forces that may drive internationalization include declining domestic demand, increased
competition, and volatile domestic conditions. Research suggests that ...

University of Maryland

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