Running Head: BRANDED PRODUCTS
Parle Products Private Limited is a company that produces and distributes biscuits, the
company was founded in 1929 in British India, and it has continued to operate over the years.
The company has, over the years, used different advertisements as a method of advertising the
brand. The advertisements used by Parle-G are helpful in presenting the brand as the best among
the many competing biscuit brands in Britain at the time the company was formed. This was the
primary strategy used by Parle biscuits to penetrate the market and to gain a broad customer
As one of the greatest biscuit producers in India and the largest distributors across the
globe, Parle-G is a company that widely concentrates on its customer psychology. The brand has
made it a tradition to deliver biscuits that match customer expectations (Bhasin, Patil, Nagraj &
Chheda, 2017). Parle-G has strategized on providing tasty biscuits t...
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