Writing
Keiser University Parle Products Private Limited Discussion

Keiser University

Question Description

Help me study for my Business class. I’m stuck and don’t understand.

Please write 2 pages using 3 scholarly peer reviewed sources on the following:

Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.

Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running Head: BRANDED PRODUCTS

1

Branded Products
Supervisor
Date:

BRANDED PRODUCTS

2
Parle-G' biscuits

Parle Products Private Limited is a company that produces and distributes biscuits, the
company was founded in 1929 in British India, and it has continued to operate over the years.
The company has, over the years, used different advertisements as a method of advertising the
brand. The advertisements used by Parle-G are helpful in presenting the brand as the best among
the many competing biscuit brands in Britain at the time the company was formed. This was the
primary strategy used by Parle biscuits to penetrate the market and to gain a broad customer
base.
As one of the greatest biscuit producers in India and the largest distributors across the
globe, Parle-G is a company that widely concentrates on its customer psychology. The brand has
made it a tradition to deliver biscuits that match customer expectations (Bhasin, Patil, Nagraj &
Chheda, 2017). Parle-G has strategized on providing tasty biscuits t...

nkostas (31634)
UT Austin

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