Writing
Keiser University Marketing Channels Strategies Research Paper

Keiser University

Question Description

I need support with this Business question so I can learn better.

Please write 2 pages using 3 scholarly peer reviewed sources on the following:

Marketers in organizations evaluate how channels are designed; and they continue to evaluate those channels and develop effective plans as channels grow or decline. Marketers evaluate the key issues related to e-commerce and m-commerce in their ability to maintain a competitive force in the marketplace; and to reach other segments of consumers in a technological environment.

Select a company and research the channel strategy. Incorporate key elements for the readings and industry research. Determine why success or failure occurred?

Your discussions should include theory based channel strategy. Academic journals and peer reviewed articles should be included in your discussions.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: MARKETING CHANNELS

1

Marketing Channels
Institution Affiliation
Date

MARKETING CHANNELS

2
Introduction

A marketing channel involves all the logistics that are involved from when a product is
produced up to the point where it is consumed. In short, it is the way products and services reach
the end consumer or the end-user. Edenrobe is a company that focuses its business in the apparel
manufacturing industry. Its business is centered on the production of both stitched and non-stitched
fabrics and cloths. The stitched cloth stuff and fabrics produced by the company are ready-made
for all walks of life, which includes men, women, and kidswear.
Channel Strategies
The first channel strategy that they have adopted is that of online shopping. Edenrobe
Company has an online platform where they advertise their products and also where customers
can place ...

nkostas (31618)
New York University

Anonymous
The tutor was pretty knowledgeable, efficient and polite. Great service!

Anonymous
Heard about Studypool for a while and finally tried it. Glad I did caus this was really helpful.

Anonymous
Just what I needed… fantastic!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
Similar Questions
Related Tags