Running head: MARKETING CHANNELS
A marketing channel involves all the logistics that are involved from when a product is
produced up to the point where it is consumed. In short, it is the way products and services reach
the end consumer or the end-user. Edenrobe is a company that focuses its business in the apparel
manufacturing industry. Its business is centered on the production of both stitched and non-stitched
fabrics and cloths. The stitched cloth stuff and fabrics produced by the company are ready-made
for all walks of life, which includes men, women, and kidswear.
The first channel strategy that they have adopted is that of online shopping. Edenrobe
Company has an online platform where they advertise their products and also where customers
can place ...
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