Writing
Keiser University Developing an Advertising Program Discussion

Keiser University

Question Description

Help me study for my Business class. I’m stuck and don’t understand.

Please write 2 pages using 3 scholarly peer reviewed sources on the following:

What steps are required in developing an advertising program? In addition, how should sales promotion decisions be made? Discuss the guidelines for effective brand-building events and experiences.

In addition, journal articles are expected in your review and discussion.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: ADVERTISING PROGRAM

1

Advertising Program

Institution Affiliation

Date

ADVERTISING PROGRAM

2
Developing an Advertising Program

A lot of funds are allocated in an advertisement by the businesses. Therefore, it is essential for
marketers to effectively use the resources available for advertising to make advertising successful
(Kehinde et al., 2016). The first step that is very crucial to be undertaken is to determine the specific
objectives that the business wants to achieve with a specified audience and in a specified time. A
marketing strategy that specifies the marketing mix elements, marketing position, and target market tends
to give the advertising objectives a direction.
The second step that should be undertaken is estimating the advertising budget. The budget is
defined as the financial document that outlines the total amount of money that is allocated in a particular
activity. The management of the firm has to determine the right amount to be allocated in the program
(Kehinde et al., 2016). The two leading roles played by the budget...

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University of Maryland

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