Writing
Keiser University Future of Marketing Paper

Keiser University

Question Description

I’m studying and need help with a Marketing question to help me learn.

Please write 3 pages using 3 scholarly peer reviewed sources on the following:

Briefly summarize where you see the industry going in terms of the future of marketing. Research the industry, think about the work you have already done. The goal of this assignment is to have fun in anticipating where the industry trends and future initiatives are. Three pages should be sufficient.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: FUTURE OF MARKETING

Future of Marketing
Student’s Name
Institutional Affiliation

1

FUTURE OF MARKETING

2
Telecommunication Industry

The telecommunication industry has, over the years, made progress in the marketing
strategies that applies, which has expanded its operations across countries. The use of the
internet has made it possible for this industry to market its products to new and existing
customers more than before, thereby attracting more customers. With efficient delivery of
services across nations, the telecommunication industry manages to also build customer loyalty
through the use of products such as mobile phones, which enhance their services by attracting
more companies into venturing into the sector (Eze et al. 2017). Customer loyalty gets improved
through the delivery of quality products and services, which have created success for the
industry. The use of the internet has also been useful in encouraging activities such as
marketing, generating sales, and branding, which have had a significant effect on customer
behaviors allowing them to venture into information technology as a measurable impact targeted
on new customers.
However, based on the pace at which the industry has been operating, it is expected that
new ventures will be made, which predicts success in the future of marketing its products. Emarketing has been a strategy that applies in the industry, which has allowed the firms to utilize a
number of opportun...

nkostas (31745)
UC Berkeley

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