Business Finance
London Met Imperial Brands Company Corporate Social Responsibility Management Paper

London Metropolitan University

Question Description

I’m studying for my Business class and need an explanation.

You are expected to conduct an independent piece of research that considers different industries/organisations and management practices across different geographical locations by evaluating how corporate social reasonability practices have been undertaken and critically discuss alternative approaches and solutions.

You need to develop a corporate social responsibility strategy for IMPERIAL BRANDS company.


Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

IMPERIAL BRANDS COMPANY 1

IMPERIAL BRANDS COMPANY

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IMPERIAL BRANDS COMPANY 2
1.0 Executive summary
This report presents an overview of the CSR core characteristics, theoretical frameworks,
the CSR strategies implemented by Imperial Brands Company, and the recommendations
on how the company can improve its CSR practices.
The report begins with a brief introduction to corporate social responsibility and a
comprehensive background of the company. This is followed by the six main
characteristics of CSR practices and how they relate to Imperial Brand’s strategies. Next
is the theoretical framework of CSR, where three theories are discussed; Carroll’s
Pyramid framework, Stakeholder theory, and the three-domain theory. The pyramid
model provides four key obligations of a company, which include ethical, legal, economic
and philanthropic responsibilities. The stakeholder theory explains how different groups,
such as company owners, consumers, suppliers, the government, and the general public,
affect the success of the business in the long run. The three-domain theory demonstrates
Imperial Brand’s legal, ethical, and economic responsibilities.
The report also analyzes the CSR strategies of Imperial Brands Company, aimed at
improving its relationship with the public. These include workplace, community, and
environmental strategies. The report then provides several recommendations which
describe how Imperial Brands can improve its CSR strategies in the contexts of its
workforce, the community, and the environment. Lastly, the report concludes with an
overview of the content analysis.

IMPERIAL BRANDS COMPANY 3
Table of Contents
2.0 Introduction ............................................................................................................... 4
2.1 Company profile ........................................................................................................ 4
3.0 Theories and Frameworks ......................................................................................... 5
3.1 Core characteristics of CSR ...................................................................................... 5
3.1.1 Voluntary ................................................................................................................ 5
3.1.2 Managing Externalities ........................................................................................... 5
3.1.3 Multiple Stakeholder Orientation ............................................................................ 6
3.1.4 Social and Economic Alignment ............................................................................. 6
3.1.5 Practices and values .............................................................................................. 7
3.1.6 Beyond Philanthropy .............................................................................................. 7
Theoretical Framework.................................................................................................... 7
3.2 Carroll’s Pyramid of CSR .......................................................................................... 7
3.2.1 Economic Responsibilities ...................................................................................... 7
3.2.2 Legal Responsibilities ............................................................................................. 8
3.2.3 Ethical Responsibilities ........................................................................................... 8
3.2.4 Philanthropic responsibilities .................................................................................. 9
3.3 Stakeholder Theory ................................................................................................... 9
3.4 Three-Domain Theory ............................................................................................. 10
4.0 CSR Strategies of Imperial Brands Company ......................................................... 10
4.1 Workplace ............................................................................................................... 10
4.2 Community welfare.................................................................................................. 10
4.3 Environmental ......................................................................................................... 11
5.0 Recommendations .................................................................................................. 11
5.1 Workplace ............................................................................................................... 11
5.2 Community .............................................................................................................. 12
5.3 Environment ............................................................................................................ 12
6.0 Conclusion .............................................................................................................. 12
7.0 References .............................................................................................................. 13

IMPERIAL BRANDS COMPANY 4
2.0 Introduction
CSR is a model used by businesses to self-regulate their activities to become more
socially accountable, according to Aras and Crowther (2010). By practicing CSR,
companies become aware of the nature of the...

TutorLarra (21680)
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