Running head: E-COMMERCE REVENUE MODELS
E-Commerce Revenue Models
E-COMMERCE REVENUE MODELS
E-commerce revenue Models
Ecommerce revenue models are those that businesses use to collect more income besides
the usual day to day activities. Some of the commonly known models are used by companies like
Netflix which requires customers to pay as they are offered contents (Bock, 2017). This helps the
companies to be more profitable and increase the sales margin. Many businesses around the
world use this strategy to reach out to a larger audience and market the company. This allows the
company’s brand to become popular and more customers can trust the products they offer. Some
people argue that e-commerce can be compared to brick and mortar because it offers businesses
a platform that can be used to reach international markets.
Some of the most common e-commerce revenue models include affiliate marketing. It is
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