Running head: FDI IN RUSSIA
FDI in Russia
FDI IN RUSSIA
Coca-Cola Foreign Direct Investment (FDI) in Russia
Coca-Cola, as a company, has been focused on global market encroachment to supply the
globe and ensure that challenges are mitigated in an effective manner to reduce the challenges
and promote a good income. Although the parent company is established in the United States,
Cocoa-Cola has been strategically expanding and slowly encroaching into Russia to assist in
quality service delivery. The branches of Coca-Cola are diverse, and Russian FDI is one
particular case to focus on.
a. The rationale behind the investment in Russia
Coca-Cola managed to invest in the services and establish a branch in Russia since there was
a need to expand the company and attract a stable global market (Morgan & Thorpe, 2001).
Based on the applied principles of marketing and needed interventions in the control of
challenges, it can be seen that the company was advancing its territories, and Russia is a suitable
country (Deal 2018). With the growth of the parent company, Coca-Cola identified Russia as a
potentially suitable country whereby the trade terms and conditions are more favorable as
compared to the others that are adverse and c...
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