Business Finance
Coca Cola Foreign Direct Investment in Russia Research Paper

Question Description

I’m studying for my Business class and need an explanation.

800 words

the rationale behind the identified ivestment in the russia.

how the parents company have finance the FDI.

how the venture is progressing from the parents comapny's point of view.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: FDI IN RUSSIA

1

FDI in Russia
Details
Name
Institutional Affiliation
Date

FDI IN RUSSIA

2
Coca-Cola Foreign Direct Investment (FDI) in Russia

Coca-Cola, as a company, has been focused on global market encroachment to supply the
globe and ensure that challenges are mitigated in an effective manner to reduce the challenges
and promote a good income. Although the parent company is established in the United States,
Cocoa-Cola has been strategically expanding and slowly encroaching into Russia to assist in
quality service delivery. The branches of Coca-Cola are diverse, and Russian FDI is one
particular case to focus on.
a. The rationale behind the investment in Russia
Coca-Cola managed to invest in the services and establish a branch in Russia since there was
a need to expand the company and attract a stable global market (Morgan & Thorpe, 2001).
Based on the applied principles of marketing and needed interventions in the control of
challenges, it can be seen that the company was advancing its territories, and Russia is a suitable
country (Deal 2018). With the growth of the parent company, Coca-Cola identified Russia as a
potentially suitable country whereby the trade terms and conditions are more favorable as
compared to the others that are adverse and c...

JohnNyamboche (8618)
University of Virginia

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