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MGT 422 Saudi Electronic University Wk 12 CSR for Netflix and Adidas Paper

MGT 422

Saudi electronic university

MGT

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College of Administrative and Financial Sciences Business Ethics and Organization Social Responsibility MGT 422 - Assignment 2 Individual Project Deadline: Week 12 Course Learning Objectives: Describe the role of social responsibility in the functional areas and strategic processes of business Ability to think objectively based on sound research techniques and critical thinking. Demonstrate ability to work with others effectively as a team member in business ethics research projects or case studies. The capacity to write coherent project about a case study or an actual research about ethics. Question: Choose any two companies and analyze its CSR report. In doing so, identify the reasons and discuss which company seems to be more socially responsible. Compare both the companies in terms of -Is it pragmatic, ethical, strategic, or some combination? Also identify their key stakeholders? Using the same two companies as an example, Relate the four types (Economic, Legal, Ethical and Philanthropic) of corporate social responsibility with the companies. What is your assessment of how the companies are doing? For Instructors: All the guidelines should be strictly followed. Guidelines for the Individual Project: ✓ This is an individual project, which is a part from your course score. It requires effort and critical thinking. ✓ Use font Times New Roman. ✓ Use 1.5 or double line spacing with left Justify all paragraphs. ✓ Use the footer function to insert page number. ✓ Ensure that you follow the APA style in your project. ✓ Your project report length should be between 1200 to 1500 words. Useful links for students: ➢ http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-towrite-assignments.pdf ➢ APA reference system https://student.unsw.edu.au/apa ➢ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml ➢ About plagiarism https://en.wikipedia.org/wiki/Plagiarism Course Activity 2 Task Activity parts Upload in BB Individual Project Written part Beginning of week 10 Due date End of week 12 Marks 20 marks ...
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Attached.

Running head: CSR FOR NETFLIX AND ADIDAS

CSR for Netflix and Adidas
Name of Student
Institution Affiliation

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CSR FOR NETFLIX AND ADIDAS

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CSR for Netflix and Adidas
The corporate world generally understands Corporate Social Responsibility (CSR) as
a way through which businesses achieve a balance of environmental, economic, and social
imperatives. Firms exhibit absolute determination in the quest to achieve this milestone by
addressing the expectations of the stakeholders and shareholders alongside their CSR. In the
process of promoting the uptake of CSR, companies employ strategies that correspond to the
respective capacities and needs of their business models, which do not pose the threat of
affecting their economic viability. Besides CSR, an examination of Netflix and Adidas
reveals details of their relations based on economic, legal, ethical, and philanthropic
attributes.
CSR Reports Analysis
Netflix’s CSR approach is that which is primarily driven towards ethical, legal,
economic, and environmental connections with its stakeholders. Based on the existing
sources, Netflix’s CSR has enjoyed significant boosts due to the Philanthropic nature of the
top management. In 2016, for instance, CEO Reed Hasting unveiled an initiative to provide a
$100 million scholarship, which was meant to support the education for students pursuing
tertiary education (Karunaratne, 2012). While this is the case, there have been a lot of
outcries that this kind of philanthropic gesture is only an end to a means.
In their environmental approach concerning CSR, reports indicate that they have
incorporated measures for efficient energy use. Much of these reports base their emphases on
efficient energy use on Netflix’s adoption of energy-effective servers (Karunaratne, 2012).
According to these reports, while consuming half as much as the previous, they still have the
same efficiency as before. Recent reports acknowledge the organization’s endeavor to
incorporate the use of renewable energy sources in its daily business operations. Despite
these efforts, a section of the critics has found Netflix’s environmental concern quite

CSR FOR NETFLIX AND ADIDAS

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untenable. Based on the study conducted by the Un...

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Boston College

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