Running head: CASE STUDY
University of affiliation
Top Management Team at Ortiv Glass Corporation
In today’s dynamic environment, organizations need to have superior performance when
compared to their rivals so that they survive. In order for an organization to achieve better
results than its competitors, there is a need to gain a competitive advantage over its rivals.
There are various strategies that can be implemented so as to gain superior performance and
competitive advantage. One key pillar that has immense impact on organizational design and
development for an organization’s structure, relations with the market, investments, and
activities is strategic orientation. Strategically orientation ensures that companies can create
new capabilities, finding solutions to the problems facing the organization, and improving
the performance of the organization. According to Black, Gardner, Pierce and Steers (2019),
strategic orientation is fundamental in that it allows the managers and the organization to
gather particular resources. At the same time, strategic orientation recognizes various
opportunities for offering...
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