Business Finance
MHA 506 FAMU Week 3 Ethical Marketing in Heath Care Research Paper

MHA 506

Florida Agricultural and Mechanical University

MHA

Question Description

I’m working on a Management exercise and need support.

Wk 3 Individual Assignment: BCG Growth-Share Matrix and GE /McKinsey Nine Cell Matrix

Assignment Content

  1. The life cycle of any product or service is key in the development of a marketing strategy. As corporate goals or consumer interests change, so will products or services. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle.
  2. Conduct an internet search for “BCG Growth-Share Matrix” and “GE/McKinsey Nine Cell Matrix” and learn how these tools are used to build strategic plans.
  3. Write a 2- to 3-page paper that explains how BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices are used in the health care industry to build strategic plans and how marketing can use them in the creation of marketing plans and communicating to their audience and service/product lines.
  4. Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

*APA FORMAT please include a introduction and conclusion


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Final Answer

Attached.

Outline
Introduction
Body
Conclusion
Reference


RUNNING HEAD: ETHICAL MARKETING

Ethical Marketing in Heath Care
Student’s name
Course
Date

1

ETHICAL MARKETING

2
Ethical Marketing in Heath Care
Introduction

For an organization to achieve its success, there is the need to ensure new marketing
strategies and conventional challenges are balanced. This approach is essential in ensuring the
forces of competitiveness are maintained at equilibrium. Hospitals should strike a balance in
establishing a creative marketing strategy. This paper discusses the BCG growth-share matrix
and the GE/McKinsey nine-cell matrix tools and the utilization of the tools in the development of
useful strategies in health care. The issue of practical marketing and communication marketing
strategies in hospitals is also discussed in-depth concerning the tools mentioned (Kumar, 2013).
BCG Growth-Share Matrix
Hospitals need to decide on the best strategy they can use as a marketing strategy. One of
the best tools in the strate...

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