Duke University Oxfam America in 2002 Case Analysis


Duke University

Question Description

Read: cases analysis for module 2

Quelch, J. A. & Laidler-Kylander, N. (2006). The New Global Brands: Managing Nongovernment Organizations in the 21st Century. Mason, OH: South-Western College Pub.

Case of Oxfam (18 pages pdf)

Oxfam is an INGO that addresses global hunger and poverty issues. The organization has a clear focus on "rights-based development." It involves in a broad range of advocacy activities related to its key mission. Based on the case "Oxfam America in 2002", I'd like you to discuss up to three of the following questions:

1.What were the main challenges Oxfam was facing around 2002 and how did the organization address these challenges?

2.Oxfam launched the "Make Trade Fair" campaign in 2002. What do you know about fair trade and do you think it would be effective in reducing poverty?

3.Please peruse Oxfam's website (https://www.oxfamamerica.org/ (Links to an external site.)) and discuss what programs they have now and what strategies/approaches they use to address poverty issue.

This discussion requires two posts, an initial post and a response post. 100 words for the response post.

600-750 words total

As a general guideline, initial posts should be well-developed, use proper spelling, grammar, and punctuation.

Response posts should be substantive and move the discussion forward. This is your opportunity to discuss the information further with your classmates or to discuss whether you agree or disagree and state why or why not. Keep your comments professional.

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Final Answer


Oxfam Case Analysis- Outline
Thesis Statement: During the turn of the millennium, Oxfam America was in a transitional
phase while it sought to implement a new approach to poverty reduction.
I. Challenges and solutions
II. Far trade
III. Current approaches


Oxfam Case Analysis



Oxfam Case Analysis

During the turn of the millennium, Oxfam America was in a transitional phase while
it sought to implement a new approach to poverty reduction. One of the major problems it
faced was the ability to manage its transition from direct engagement in poverty reduction to
campaigning for fair trade. This challenge was tackled through the coordination of efforts
between Oxfam America and Oxfam International through a strategic plan that highlighted
how the campaign would be undertaken (Quelch & Laidler-Kylander, 2006, p. 62). This
strategic plan was essential in defining priorities, communication, and topics of concern in
driving the organization’s new phase for social justice.
Additionally, another major...

henryprofessor (78747)

This is great! Exactly what I wanted.

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