Business Finance
MKT 435 UOPX Consumer Behavior and Marketing Essay

mkt 435

University of Phoenix

MKT

Question Description

Can you help me understand this Marketing question?

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization's marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

  • How did this organization figure out what its target market wanted?
  • How was the organization's marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

The student reviews the impact of consumer behavior on the organization’s marketing strategy.

The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy.

The student determines how the organization figured out what its target market wanted.

The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior.

The paper is 700 to 1,050 words in length.

Total Available

Total Earned

7

#/7

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Outline
Introduction
Body
Conclusion
Reference


CONSUMER BEHAVIOR AND MARKETING

Consumer Behavior and Marketing
Student's Name
Institutional Affiliation

1

CONSUMER BEHAVIOR AND MARKETING

2

Consumer Behavior and Marketing
Marketing entails the presentation and promotion of goods and services to potential
consumers or buyers. Consumer behavior in marketing denotes the meticulous analysis of
individuals and groups involved in the acquisition and consumption of products and services, as
well as the consumer's affective, physical, and cognitive reactions encompassing these activities.
The Coca-Cola company is one of the lucidly known companies and brands, with its products
being the leading soft drink choices in thousands of cafes, hotels, and restaurants globally. The
achievements of the company have been accredited to its incomparable marketing strategies and
its profound understanding of consumer behavior trends and inclinations.
Globally, all business organizations endeavor to win over potential consumers and draw
them towards their products and services. This is achieved through the execution of studies and
inquiries on the needs of the consumers, and through the enactment of suitable strategies that
draw the consumers towards the products (Morgan et al. 2019). There are quite a lot of
marketing strategies that are employed to influence consumer behavior towards a product, which
ultimately impinges on the buying decision. Linking with potential consumers emotionally is a
tactic employed i...

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