Business Finance
Jubail University College Understanding Cultural Differences Report Paper

Jubail University College

Question Description

I’m studying for my Management class and need an explanation.

  1. Title (Understanding Cultural Differences)
  2. Detail of findings (main tasks)
  3. Conclusion (main lesson learnt from the assignment)
  4. Sources of information

Report should not be more than five (5) pages.



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Consumer Behavior / Buyer Behavior – Assignment 1 Date of issue – 8 March 2020 Background Rituals and routines are highly subjective and culture specific. For example: A Saudi Arabia breakfast can be different from western one in terms of food selections, time of day and favored locations. Main Tasks 1. 2. Choose five rituals from the above mentioned list, try to identify and compare the major differences in Rituals and Routine of two different countries by preparing a list of respective feature and offer a suitable explanation. How do marketers make strategies and target audiences based on rituals? Explain with two examples. Report Format 1. Title (Understanding Cultural Differences) 2. Detail of findings (main tasks) 3. Conclusion (main lesson learnt from the assignment) 4. Sources of information Report should not be more than five (5) pages. Marking Scheme Total marks = 10 1. Introduction to the report 2. Detail of findings 3. Conclusion 4. Overall presentation style (2.0) (5.0) (2.0) (1.0) Last date for Submission:- 2 April 2020 WARNING !! Please Note: 1. DO NOT COPY FROM YOUR FRIEND - Anybody found copying will BE PENALISED. 2. MARKS will be deducted for Late Submission of report. ...
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Final Answer

Attached.

Understanding Cultural Differences Outline
I.
II.

Child Birth
Wedding

III.

Death

IV.

Sports

V.
VI.

Retirement
How do marketers make strategies and target audiences based on rituals? Explain
with two examples


UNDERSTANDING CULTURAL DIFFERENCES

Understanding Cultural Differences
Name
Institution Affiliated

1

UNDERSTANDING CULTURAL DIFFERENCES

2

Understanding Cultural Differences
Child Birth
Childbirth in India and Samoa are very different. In India, during the first pregnancy of a
new mother, she returns to her family home during her seventh month of pregnancy. The family
conducts a prenatal bangles ceremony where she puts on the saree of her wedding and relevant
accessories, and the family sits her on a dais. Close female relatives adorn her with different
bangles, singing her songs that wish her beautiful children. After birth, the family confines the
mother and child for forty days, giving her the best care and time to rest (Krishnan, 1987). The
Samoan culture does not allow the pregnant woman to go out after dark as they believe a devil
might curse her. During pregnancy, the expectant mother does not wear earrings or anything
around her neck. The culture believes that when the mother wears earrings, the baby's ears will
become misshapen. The culture also believes that when the mother wears any accessories around
her neck, the baby will become entangled by the umbilical cord. After birth, the child receives a
massage in the blood from the placenta. They also believe that the placenta should be disposed of
carefully as whatever happens to it will also happen to the infant.
Wedding
Wedding in these two cultures also differs in some aspects. Hindu weddings do not allow
marriage in the sa...

Kishnewt2017 (32515)
New York University

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