Running head: DIGITAL MARKETING
The user experience design is aimed at improving the interaction between the consumers
and the products or services. In achieving this, a good design entails various elements, which
include user research, product testing, usability, among others. User research involves gathering
information from the users of the products. This helps in determining the actual needs or problems
that the users need to solve and therefore facilitate the production of a useful product. Similarly,
the user’s views provide insights on how to improve product design to meet the needs of the users
better. This is especially important in ensuring a product design solves the actual needs of the
Another fundamental element is product testing, which should be continuously done.
Importantly testing is crucial before introducing the products to the user to ensure the product is
efficient and effective in solving the real needs. Further testing is necessary to ensure that any
challenges with the product design are addressed in time to avoid user frustration. Usability is also
a critical element of user experience design as it helps in ensuring the product design can be used
and accessed by all people. A good product design should not limit access, cause challenges or
confusion to the users while solving a problem.
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