Business Finance
Cal Poly Pomona Digital Marketing VS Traditional Marketing Questions

Cal Poly Pomona

Question Description

I don’t know how to handle this Marketing question and need guidance.

(Answer the questions one by one. Do not need professional words. Each question write around 200 words will be good. If you need more informations you can go online to do some reach but you need use your own word to write it. Do Not Need Reference! Most answer point you can find in what l post. )

Q1:Describe in details any 3 fundamentals of User Experience Design (UXD). Use your own words but cover the elements discussed in the class.

Q2:Digital Marketing vs Traditional Marketing: Which Produces Better ROI? List out 5 benefits of Digital Marketing, explaining in your words, how it is better than Traditional Marketing?

Q3:List out at least 5 (you can do more if you have time) Online Business Models available to businesses and give example for each of them, explaining the differences among them

Q4:Name the 4 pillars of search marketing funnel? Explains in your words some of the topics/ideas related to each of these pillars as discussed in the class.

Q5:Describe any 4 Link building strategies discuss in the class in relation to Search Engine Optimization, why they are important and how you can you use them to optimize your search results.

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Question one
The user experience design is aimed at improving the interaction between the consumers
and the products or services. In achieving this, a good design entails various elements, which
include user research, product testing, usability, among others. User research involves gathering
information from the users of the products. This helps in determining the actual needs or problems
that the users need to solve and therefore facilitate the production of a useful product. Similarly,
the user’s views provide insights on how to improve product design to meet the needs of the users
better. This is especially important in ensuring a product design solves the actual needs of the
Another fundamental element is product testing, which should be continuously done.
Importantly testing is crucial before introducing the products to the user to ensure the product is
efficient and effective in solving the real needs. Further testing is necessary to ensure that any
challenges with the product design are addressed in time to avoid user frustration. Usability is also
a critical element of user experience design as it helps in ensuring the product design can be used
and accessed by all people. A good product design should not limit access, cause challenges or
confusion to the users while solving a problem.
Question Two
Digital marketing produces mo...

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