Business Finance
UNCG Cultures in Consumer Behavior Essay

INTERLINK - University of North Carolina at Greensboro

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Rituals and routines are highly subjective and culture specific. For example: A Saudi Arabia breakfast can be different from western one in terms of food selections, time of day and favored locations.

1.Choose five rituals from the above mentioned list, try to identify and compare the major differences in Rituals and Routine of two different countries by preparing a list of respective feature and offer a suitable explanation.How do marketers make strategies and target audiences based on rituals? Explain with two examples

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Consumer Behavior / Buyer Behavior – Assignment 1 Date of issue – 8 March 2020 Background Rituals and routines are highly subjective and culture specific. For example: A Saudi Arabia breakfast can be different from western one in terms of food selections, time of day and favored locations. Main Tasks 1. 2. Choose five rituals from the above mentioned list, try to identify and compare the major differences in Rituals and Routine of two different countries by preparing a list of respective feature and offer a suitable explanation. How do marketers make strategies and target audiences based on rituals? Explain with two examples. Report Format 1. Title (Understanding Cultural Differences) 2. Detail of findings (main tasks) 3. Conclusion (main lesson learnt from the assignment) 4. Sources of information Report should not be more than five (5) pages. Marking Scheme Total marks = 10 1. Introduction to the report 2. Detail of findings 3. Conclusion 4. Overall presentation style (2.0) (5.0) (2.0) (1.0) Last date for Submission:- 2 April 2020 WARNING !! Please Note: 1. DO NOT COPY FROM YOUR FRIEND - Anybody found copying will BE PENALISED. 2. MARKS will be deducted for Late Submission of report. ...
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Running head: CULTURES IN CONSUMER BEHAVIOR

Cultures in Consumer Behavior
Name:
Institution:
Course Code:

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CULTURES IN CONSUMER BEHAVIOR

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Cultures in Consumer Behavior
Introduction
Consumer behavior is a broad concept that analyzes how individuals, groups, and
entities pick, procure, and consume goods and services while satisfying their needs (Manyiwa
& Crawford, 2002). Indeed, the theory is relatively broad, and it entails both vivid factors and
hidden elements in the identity of consumers. Therefore, marketers around the globe need to
identify and comprehend the specific needs and behavior of different consumers to
understand their purchasing patterns. Similarly, corporations must appraise all observable
factors that sway consumer behavior, as well as understanding the impacts of market forces.
Culture is among the most significant factors that shape the purchasing behavior of
individuals and entities. Technically, culture is the core of communities, and thereby it affects
how people perceive various goods and services.
Ideally, every nation has its unique culture, which is founded in various systems
and frameworks that shape national identity. Therefore, it’s accurate to infer that different
states possess varying consumer behavior patterns. Further, people in different nations have
unique tastes and preferences for goods and services. For instance, countries like India and
china ground their identity in distinctive food attributes, which might not be viable in other
markets. Additionally, external factors like environmental policies, animal welfare, and
human health also shape the culture of purchasing. This paper encapsulates five rituals of
consumer behavior and how they iden...

DrHill (7485)
Duke University

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