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Running Head: MARKETING
Experts and researchers agree that multinational firms and companies that wish to
establish business entities and subsidiaries on international markets or in foreign markets must
consider a myriad of influencing factors (Birnleitner, 2013; Zhao, Shen, and Zuo, 2009). It is
interesting to note that these factors are often many and significant. Under this context, XYZ
Solutions is an American-based company that wishes to go global, which implies that it has to
consider several variables in the process of developing a list of potential countries. Typically, the
first group of variables can be described as legal and political, cultural and social, and
economical. Zhao et al. (2009) explain that these variables are country-specific factors and also
include market competition.
Legal And Political variables
XYZ Solutions should consider the attitudes of the people towards foreign companies and
political stability in the foreign country. The company should look for aspects such as the
absence of negative government interference, absence of war, political strife, and bureaucratic
hurdles, and streamlined procedures, which are desirable indicators of a foreign government’s
willingness to accommodate and encourage investments from other countries. The current and
future political stability should also be considered (Ramirez-Hurtado, Berbel-Pineda, and
Palacios-Florencio, 2018). Further, XYZ Solutions must also assess the various legal procedures
and systems, as well as the tax structures and tariffs of the list of countries it develops.
Cultural and Social variables
Undoubtedly, the countries in the list that XYZ is going to develop are different with
respect to religious practices, taboos, norms, and beliefs, language spo...
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