Business Finance
MGT 201 Saudi Electronic University Consumers Needs and Wants Analysis

MGT 201

Saudi electronic university

MGT

Question Description

I’m studying for my Marketing class and need an explanation.

hi i need help with my assignments


no match ratio or plagiarism

thats it

thnak you

Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 1 Due Date: 7th of March 2020 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/05 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment Question(s): Weightage: 05 marks Learning Outcomes: 1. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis. 2. Explain issues pertaining to marketing environment both internally and externally. 3. Demonstrate an understanding of the global competitive environment and the changing marketing practices. 4. Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers. 5. Ability to carry out objective and scientific analysis of consumers’ needs and wants. Assignment-1 CRITICAL WRITING From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions. Questions: 1. What variables need to be considered while developing a list of potential countries? 2. Describe the four steps a firm should take when it is considering going global. 3. Discuss at least three challenges that a company may face in the early period of expansion. 4. Describe the three main categories of market entry strategies. Instructions for the students • • • • • • This assignment is an individual assignment. Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5) The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?) All students are encouraged to use their own words. Referencing is necessary and student must apply APA Referencing Style. Submit your Answers using the same format. Answer: 1. 2. 3. 4. College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? ...
Purchase answer to see full attachment
Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Hey there!!🙋. Please, find the completed work in the file attached below👌. If the work has met your expectations👊 and you like working with me👍 ,please, remember to invite me to bid on your future questions.😎 😎.

Running Head: MARKETING

Marketing
Student’s Name
Institution’s Affiliation

2

MARKETING
Assignment 1
Question 1
Experts and researchers agree that multinational firms and companies that wish to

establish business entities and subsidiaries on international markets or in foreign markets must
consider a myriad of influencing factors (Birnleitner, 2013; Zhao, Shen, and Zuo, 2009). It is
interesting to note that these factors are often many and significant. Under this context, XYZ
Solutions is an American-based company that wishes to go global, which implies that it has to
consider several variables in the process of developing a list of potential countries. Typically, the
first group of variables can be described as legal and political, cultural and social, and
economical. Zhao et al. (2009) explain that these variables are country-specific factors and also
include market competition.
Legal And Political variables
XYZ Solutions should consider the attitudes of the people towards foreign companies and
political stability in the foreign country. The company should look for aspects such as the
absence of negative government interference, absence of war, political strife, and bureaucratic
hurdles, and streamlined procedures, which are desirable indicators of a foreign government’s
willingness to accommodate and encourage investments from other countries. The current and
future political stability should also be considered (Ramirez-Hurtado, Berbel-Pineda, and
Palacios-Florencio, 2018). Further, XYZ Solutions must also assess the various legal procedures
and systems, as well as the tax structures and tariffs of the list of countries it develops.
Cultural and Social variables

MARKETING

3

Undoubtedly, the countries in the list that XYZ is going to develop are different with
respect to religious practices, taboos, norms, and beliefs, language spo...

TheBadger (3171)
Carnegie Mellon University

Anonymous
Solid work, thanks.

Anonymous
The tutor was great. I’m satisfied with the service.

Anonymous
Goes above and beyond expectations !

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4