Running Head: ORGANIZATIONAL AND OPERATION
ORGANIZATIONAL AND OPERATION
ORGANIZATION AND OPERATION
The business-level cooperative strategy is used by a firm to improve and grow the performance of
the individual product market. The strategic alliance facilitates entry in a new market and also
merges complementary skills that neither partner could quickly develop. Warner Brothers have
innovative capabilities due to its skilled workforce that makes it one of the best media houses
globally. Besides being a leader, the firm is also a leading in new technological shifts, which makes
it more competitive. Unlike other media companies, Warner Brothers' financial position is stable,
which makes it possible for the firm to develop its new projects and to run its operati...
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