Read the Assurance of Learning Exercise 8A and 8B on page 282 of the
textbook. Prepare a product positioning map, and perform the EPS/EBIT
calculations given in 8B. Discuss, in a two-page APA formatted paper,
how the product positioning is aligned with McDonald's corporate
strategy. Identify potential gaps in the product line or weaknesses in
positioning. Describe the relevance of the EPS/EBIT chart and why it is
significant with respect to strategy implementation.