Business Finance
The University of Newcastle Startup Project to Open a Salad Bar in London Paper

The University of Newcastle

Question Description

I’m studying for my Business class and need an explanation.

There are six steps to Macro market:

  1. WISPA = research methodology
  2. DENTS= literature review
  3. ROAR= spreadsheet comprising all research from databases etc, i.e. secondary research = 2MR
  4. Allocation = identify each point as P, E, S, T
  5. PosiNeg = total number of P, E, S, T, and summarise one!
  6. Statement= is this an attractive market

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

HiKindly see the attached completed file and let me know in case you may have any questions.Good bye

Running head: SALAD BAR

1

Startup Project to Open a Salad Bar in London
Student’s Name
Institutional Affiliation

SALAD BAR

2
Startup Project to Open a Salad Bar in London

The Macro Market Analysis

WISPA

Heading
W Words

I

Growth

Opportunities Competition Threats

Development

Market

Industry

Sector
Catering

S

Subject

Niche

Regulations

Sustainability Policies
Subsector

Fruit salad

What are the growth and development opportunities for the catering and
fruit salad businesses in London?
How can the catering sector deal with the threats, policies and regulations
that affect their business?
Can a new catering business achieve a reliable market niche and sustain it
in the long term?

P

Publications Databases

Experts

Newspapers

Textbooks

Specialist
journals

Shareck, M.,
Lewis, D.,
Smith, N. R.,
Clary, C., &
Cummins, S.

SALAD BAR

3
(2018) pg
2842 - 2851
Schmutz, U.,
Kneafsey, M.,
Kay, C. S.,
Doernberg,
A., & Zasada...

Carnegie Mellon University

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