Business Finance
Campbellsville University Project Selection for Customer Centricity Research Paper

Campbellsville University

Question Description

I’m working on a Management question and need guidance to help me study.

Topic: Identifying the factors of project selection: A drastic shift project benefits approach towards customer centricity

Requirements:

10 -15 pages in content length plus cover page, references. 12 font-size, 1” margins, double-spaced, including figures, tables, etc. APA formatted. Minimum six (6) sources - at least four (4) from peer reviewed journals. Include an abstract, introduction, and conclusion.
From Project Management skills, update your project schedule and print a dashboard export, remaining work report, and Gantt Chart, etc. using Microsoft Project to a PowerPoint/Word/pdf file. Include a short paragraph summarizing the status and remaining activities of your group project in the report. Submit the updated project schedule and report files

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Final Answer

Attached.

Topic:Identifying the factors of project selection: A drastic shift project benefits approach
towards customer centricity
Outline
I.

Abstract

II.

Introduction

III.

Methodology

IV.

Literature review

V.

Research findings and Analysis

VI.

The factors of project selection
a. Business priority
b. Customer needs
c. Availability of resources
d. Apt timing
e. Savings potential
f. Data and information availability
g. Probability of project success

VII.

Conclusion

VIII.

References


Running Head: SELECTING PROJECT

1

Project selection for customer-centricity
Student’s Name
Professor’s Name
Institutional Affiliation
Date

Abstract

SELECTING PROJECT

2

For growth and development, business and other organization engage in project
development from time to time. One of the most critical stages in project development and
management is the project selection phase. Often, project team emphasize on the project’s saving
potential of a project. Currently, many businesses are striving to develop projects that promote
customer-centricity. The process of project selection is complicated and often requires the
organization’s management or the project steering team to consider an array of factors to ensure
that they deliver an appropriate project. This paper analyzes the elements of project selection
towards customer-centricity. This paper uses a qualitative approach while using various
techniques, including observations, focus groups, and interviews. Some of the factors of project
selection established by this research include business priority, impacts on customers, and
resource availability.
Keywords
Project Selection, Customer Centricity, Resources, and Customer Satisfaction.

SELECTING PROJECT

3

Introduction
Throughout history, different organizations and businesses device every possible mechanism
and strategy for sustainability. As such, businesses and other organizations engage in projects
from to time. Business managers and directors develop policies and procedures that guide
another employee within the organization. Besides, the organization's leadership develop ideas
and plan for steering the organization. Often, organization managers have a range of unique
projects for guiding the business but may not implement them because of varied reasons. In
project management, project selection is the step that follows immediately after the management
determines the need for a project. Notably, the process of project selection is complicated and
often requires the organization’s management or the project steering team to consider an array of
factors to ensure that they deliver an appropriate project. While project selection is critical to
businesses, how does project selection help an organization to develop a customer-centric
culture? This paper analyzes the factors of project selection towards customer-centricity.
Customer centricity is a strategy in which businesses conduct their operations while
emphasizing on providing positive customer experience to gain competitive advantage and
increased profits or return on investment. In the modern world, globalization and advances in
technology are significantly growing competition among businesses. As such, project
development among companies is inevitable for sustainability, growth, and development.
However, companies need to ensure that the project that they choose is sustainable, profitable,
and enhancing customer-centricity. Businesses employ diverse models and strategies for project
selection. Some of the most conventional project selection models include a strategic alignment
approach, financial analysis, the weighted scoring method, and a problem-solving approach.

SELECTING PROJECT

4

Methodology
While various research designs exist for adoption, this research determines to use a
descriptive qualitative design. As such, this paper will develop conclusions from observations,
interviews, focus groups, and literature review. During the meetings, the researcher will
distribute some questionnaires to the interviews.
For credible conclusions, this research will systematically analyze the findings from each
method and, after that, make an informed conclusion. The researcher will observe the trend from
companies with successful projects. Similarly, interviews and focus groups will involve project
managers and org...

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