In writing or speech delivery, modes of persuasion need to be used to convince the
audience and connect with them. Writers use different methods of persuasion to ensure that they
connect and communicate their message. This is an example of effective speech delivery. Three
rhetorical modes can be used in writing. These include; ethos, pathos and logos. Ethos refers to
the ethical appeal of the writer. The stand the writer takes in regards to what is right or wrong.
For example, a writer may argue that enslaving children to work in bog factories is wrong and
should not be encouraged. Ethos also encompasses choosing language that is appropriate for the
audience. Pathos, on the other hand, relies on the emotional appeal a writer uses to persuade the
audience. This is used to invoke sympathy and influence what others feel. The writer or author is
in control of the emotions these people think. A common use of pathos is when authors draw pity
and sympathy from their audience. It is important to note that many people also use pathos to
inspire anger from the audience (Hughes et al). This type of persuasion has been used to inspire
movements and changes. Lastly, logos are persuasion through logic and reason. The author or
writer presents facts in the form of statistical data or evidence to help persuade the audience.
This has been a valid form of persuasion since it has backing up. Many people follow through
without question. This paper is going...
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