Business Finance
MGT 201 Saudi Electronic University Raw Materials Product Development Questions

MGT 201

Saudi electronic university

MGT

Question Description

Help me study for my Marketing class. I’m stuck and don’t understand.

WORD format only

Times New Roman (size 12, double-spaced)

No matching ratio

Questions (2×5 = 10 Marks)

1. How would you define the attributes and benefits of the chosen product?

2. Define the core, actual, and augmented product benefits.

3. Briefly describe the steps in the new product development process.

4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.

5. What are the dimensions upon which a company manages its product portfolio?

Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT 201 Student’s ID Number: Semester: II CRN:21399 Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name:Dr.Noorjahan Sherfudeen Students’ Grade: Marks Obtained/Out Level of Marks: High/Middle/Low of Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? ...
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Running head: CRITICAL THINKING

1

Assignment 2: Critical Thinking
Details
Name
Saudi Electronic University: College of Administrative and Financial Sciences
Date

2
CRITICAL THINKING
Assignment 2: Critical Thinking
Question 1
I would define the attributes of the good that I want to purchase by looking at the raw
materials that the product is made of. This will help him to tell how valuable the product is. In my
case, I am going to choose shoes as my product. I will check if the shoe is made of leather or just
the normal weak materials (Chen et al, 2019). Since I am choosing my product online, to tell the
benefits I will go through the reviews which have been given by other customers on how
satisfactory the good that I have just chosen is. I will also check the physical appearance of the
product and how it is appealing to my eye.
Question 2
To look presentable, one must be in well-designed cloth...

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