Business Finance
MGT 201 Saudi Electronic University New Product Development Process Questions

MGT 201

Saudi electronic university


Question Description

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

WORD format only

All answered must be typed using Times New Roman (size 12, double-spaced)

no plagiarism

Unformatted Attachment Preview

College of Administrative and Financial Sciences Assignment 2 Deadline: 3/28/2020 @ 23:59 Course Name: Student’s Name: Course Code: Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-2 Weightage: 10 marks Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7). Assignment No: 2 CRITICAL WRITING Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category. Questions (2×5 = 10 Marks) 1. How would you define the attributes and benefits of the chosen product? 2. Define the core, actual, and augmented product benefits. 3. Briefly describe the steps in the new product development process. 4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC. 5. What are the dimensions upon which a company manages its product portfolio? ...
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Final Answer




Critical Thinking
Student's Name
Institution Affiliation



The new product, in this case, is an electronic device that is sold on an online
platform. The device has a 5.5-inch screen, can take in voice commands, and can connect via
the Bluetooth, Wifi, and also has an in built-in camera.
1. How would you define the attributes and benefits of the chosen product?
According to Albers et al. (2018), attributes are the aspects that are included in a
particular product aimed at providing benefits to customers. The ability of a computer to
carry out multiple functions is an attribute to those who love computers. Our product, in this
case, has attributes like lightweight, a compact design fitting the palm. It is also rugged in
design to ensure that it doesn't fall on the ground. The device is highly portable, making it a
good match for the users. These are the benefits that the customer is to benefit from using this
2. Define the core, actual, and au...

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