Business Finance
Gender Roles and Decision Making Process Segmentation Analysis Paper

Question Description

I’m studying for my Marketing class and need an explanation.

Analyze your decision-making process for the persona you created. Why is he/she a good target audience for the product? How has focusing on this persona helped you better understand how to target your offering? What are some pitfalls you see of using personas, and how can you avoid them? Tie in marketing concepts from your readings and resources throughout the week.

This paper should be written as an academic analysis of your strategic decision-making process. The final result will be a 2-page critical analysis, double-spaced in 12-point Arial font, written in APA style, with references appropriately cited. Cover page and bibliography do not count toward required length.

Resources:

https://www.marketingprofs.com/articles/2019/41359...

https://www.entrepreneur.com/article/253566

Podcast: https://www.convinceandconvert.com/podcasts/episod...

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

find attached the final version of your assignment ahead of the deadline. kindly review and complete. Thank you.

Running head: SEGMENTATION ANALYSIS

Segmentation Analysis
Name
Institutional affiliations

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SEGMENTATION ANALYSIS

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When choosing the persona, the manager has to make some crucial decisions that will
ensure the procedure is effective. First, they have to identify a general targeted market using
various segmentation approaches. Segmentation promoted identification of demographic
information that helps in understanding the persona in terms of age, social status, gender, and
range. This information is significant as it helps in getting in-depth details on what the persona
prefers, their culture, hobbies, and beliefs. (Baier, n.d) Then I focused on the financial status of
the persona by identifying the salary they pocket and the type of job they do....

caralito (7672)
Duke University

Anonymous
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