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Running head: SEGMENTATION ANALYSIS
When choosing the persona, the manager has to make some crucial decisions that will
ensure the procedure is effective. First, they have to identify a general targeted market using
various segmentation approaches. Segmentation promoted identification of demographic
information that helps in understanding the persona in terms of age, social status, gender, and
range. This information is significant as it helps in getting in-depth details on what the persona
prefers, their culture, hobbies, and beliefs. (Baier, n.d) Then I focused on the financial status of
the persona by identifying the salary they pocket and the type of job they do....
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