Business Finance
Hotel Management Marketing Environment Video Discussion

Question Description

Need help with my Marketing question - I’m studying for my class.

I posted my assignment and video link below. Please watching the video and answering the questions.

Video: https://www.kaltura.com/index.php/extwidget/preview/partner_id/475261/uiconf_id/28633401/entry_id/1_79vosyah/embed/auto?&flashvars[streamerType]=auto


**Please send it by 7 PM Tonight (Eastern Time Zone - USA)**

Unformatted Attachment Preview

The Marketing Environment Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia. Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example. Save this document and upload it in the assignment link. Economic Environment: Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s. Technological Environment (including Infrastructure): • To make easier to buy from you / make easier them to do business with you (ex: ipad ordering system) Cultural Environment: • Trends in consumer preference • Expansion into new area Political/Legal Environment: • Regulation – ex) sanitary inspection grades • Public interest group • Codes of ethics Natural Environment: • Weather • Consumer concern – how they feel Other (optional): Competitors Environment • Other fast food seller ...
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Final Answer

HiKindly check the attached completed assignment and let me know in case you may have any questions.Use the file format that suits you.Good bye

The Marketing Environment
Watch the video “Taste of the West”. While you are watching, think about the environmental
threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in
Russia.
Try to identify one factor/effect in each of the categories below. Type your answer below each
category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t
have to use full sentences for this; key words are fine.) I have answered the first one for you as
an example.
Save this document and upload it in the assignment link.

Economic Environment:
Russia was changing to a free-market economy, where people were free to spend their money.
The free market economy was an opportunity for McDonald's.

Technological Environment (including Infrastructure):
The technology in Russia at that time was at an advanced s...

UC Berkeley

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