Sanford Medical Center Marketing Discussion

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Business Finance

Sanford Medical Center

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Watch the video below and answer the question in about 300 words or less

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The Marketing Environment Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia. Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example. Save this document and upload it in the assignment link. Economic Environment: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s. Technological Environment (including Infrastructure): • To make easier to buy from you / make easier them to do business with you (ex: ipad ordering system) Cultural Environment: • Trends in consumer preference • Expansion into new area Political/Legal Environment: • Regulation – ex) sanitary inspection grades • Public interest group • Codes of ethics Natural Environment: • Weather • Consumer concern – how they feel Other (optional): Competitors Environment • Other fast food seller
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Running Head: THE MARKETING ENVIRONMENT

The Marketing Environment
Institutional Affiliation
Student Name
Date

1

THE MARKETING ENVIRONMENT

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Economic Environment:
Russia was changing to a free-market economy, where people were free to spend their money.
The free market economy was an opportunity for McDonald's.

Technological Environment (including Infrastructure):
The technology in Russia at that time was at an advanced stage. The systems were computerized,
and McDonald could use the iPad ordering system. The technology in the far...


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