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Watch the video below and answer the question in about 300 words or less
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Running Head: THE MARKETING ENVIRONMENT
The Marketing Environment
Institutional Affiliation
Student Name
Date
1
THE MARKETING ENVIRONMENT
2
Economic Environment:
Russia was changing to a free-market economy, where people were free to spend their money.
The free market economy was an opportunity for McDonald's.
Technological Environment (including Infrastructure):
The technology in Russia at that time was at an advanced stage. The systems were computerized,
and McDonald could use the iPad ordering system. The technology in the far...
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