Business Finance
MGT 4302 University of Houston Downtown Gopro In 2017 Tangible Resources Paper

MGT 4302

University of houston downtown

MGT

Question Description

I’m trying to learn for my Management class and I’m stuck. Can you help?

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MGT 4302 - Assignment 3 Case: GoPro in 2017 Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 7- page 307) Case Questions: 1. What are GoPro’s resources? ➢ Use table 4.1 as a guide. ➢ Classify the resources into tangible and intangible. ➢ Name 2-3 tangible and 2-3 intangible resources and briefly explain. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 100 words. 2. What are GoPro’s competitive capabilities? ➢ Name 2-3 capabilities and briefly explain. ➢ Be concise and to the point. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 100 words. 3. Identify a potential core competency for GoPro and determine whether it leads to sustainable competitive advantage. ➢ Identify a bundle of resources and capabilities that has potential to be a core competency. ➢ Run the VRIN tests and conclude whether it is a core competency or not. ➢ Be concise and to the point. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 150 words. 4. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that GoPro is employing? ➢ Maximum length for your answer to this question: 50 words. Notes: ➢ Please do not work with classmates on any part of this assignment – it represents individual thinking and effort. Cooperation on individual assignments will be treated as academic misconduct. ➢ Please note that you should place yourself at the time of the case and pretend that you are there! Don’t use any info that you now know and don’t use outside research. The case info may be incomplete or ambiguous - use your skill as an analyst to do the best you can with the limited info at hand! ➢ Some case issues are subject to judgment. If there is no detailed information in the case, I may accept a variety of answers, as long as assumptions are clearly stated, and the conclusion is backed up by solid arguments. ...
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Final Answer

Attached.

OUTLINE FOR GOPRO IN 2017
This paper entails the following sections:


GoPro’s Tangible Resources and GoPro’s Intangible Resources
❖ Tangible: Financial resources and inventory (action cameras)
❖ Intangible: Goodwill and software and applications (mobile apps and video-editing
software)



Competitive Capabilities
❖ Innovation and Product Design



Potential Core Competency
❖ VRIN: Valuable, Rare, Imitability, and Non-substitutable



Generic Competitive Strategy
❖ Differentiation


Running head: GOPRO IN 2017

1

GOPRO IN 2017
Student Name:
Institution affiliation:
Date:

GOPRO IN 2017

2
GOPRO IN 2017
GoPro’s Resources

Tangible Resources
❖ Financial Resources: GoPro has a strong financial b...

EngDuke1993 (13984)
New York University

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