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Explanation & Answer
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OUTLINE FOR GOPRO IN 2017
This paper entails the following sections:
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GoPro’s Tangible Resources and GoPro’s Intangible Resources
❖ Tangible: Financial resources and inventory (action cameras)
❖ Intangible: Goodwill and software and applications (mobile apps and video-editing
software)
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Competitive Capabilities
❖ Innovation and Product Design
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Potential Core Competency
❖ VRIN: Valuable, Rare, Imitability, and Non-substitutable
•
Generic Competitive Strategy
❖ Differentiation
Running head: GOPRO IN 2017
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GOPRO IN 2017
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GOPRO IN 2017
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GOPRO IN 2017
GoPro’s Resources
Tangible Resources
❖ Financial Resources: GoPro has a strong financial b...