Economic development is defined with respect to the ability to succeed globally. In this
view, there is a need to have a cultural awareness, a cultural competence. People boasting
cultural awareness in the global economy find it easy to do business because they are
knowledgeable of and intermingle effectively with people of varied ethnic, racial, and socialeconomic backgrounds. Globally, workforce is changing and randomly shifting to be more
culturally diverse. It is important to have cultural awareness of a country in order to be able to
communicate effectively within the country of operation. This ensure that language barriers are
eliminated in the market, and not only through the language used, but also the way the message
is being conveyed. Although cross-cu...
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