MKTG 2101 (Sec 005, 002 & 003): Marketing Management
NewShoes PRICING WORKSHEET
MKTG 2101 Sec (005, 002 or 003):
Team # (e.g., PRAC-#):
DUE: FRIDAY, MARCH 27 @ 11:59 PM
Submit Digitally (on Canvas) to:
NewShoes / NewShoes PRICING ANALYSIS
ONE Submission per NewShoes TEAM; Worth 1 NewShoes POINT
Pricing is the most critical financial-performance component of NewShoes in its simulated
markets and can have a significant impact on YOUR sales, revenues, and profitability.
Complete ALL 3 parts of this assignment.
(3)PRICING STRATEGY – HERE In the space provided below (or another page),
Explain how YOUR price – in the market YOU selected in question (1) – aligns with
your Marketing Strategy. (i.e., How does YOUR price support customers’
In this simulation, the price for foreign market was set at $80. In the foreign market,
consumer prefer high quality shoes and price is not much of a concern. Nonetheless, the
foreign market is the smallest in the simulation, hence, there are no way to tell its full potential,
thus, setting the price at a reasonable le...
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