Business Finance
HRM 3375 Troy University the Nursing Shortage Case Research Paper

HRM 3375

Troy University

HRM

Question Description

I need support with this Management question so I can learn better.

PURPOSE OF THIS CASE: The purpose of this exercise is to give you experience in creating a thought provoking, enticing, and actionable advertisement using the AIDA guidelines.

REQUIRED UNDERSTANDINGS: You must be thoroughly familiar with the contents of Chapter 5 and with the nurse recruitment program of The University of Alabama Birmingham (UAB) hospital in Birmingham, Alabama.

INSTRUCTIONS:

1. You are not to just copy the hospitals website. You Must Get Creative!!!!

2. Based on the information available on the hospital's website, create a hard-copy advertisement for the hospital to place in the Sunday edition of the "Birmingham News".

(DO NOT ACTUALLY SEND TO THE NEWSPAPER. THIS IS ONLY AN EXERCISE!!!!!!

3. Analyze the hospital's current online nurse's advertisement. How would you improve on it? Explain why you would make the changes.

4. Besides placing the ad in the local newspaper, what other recruiting sources would you recommend and why?

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

The Nursing Shortage Case: Advertisement Outline
Thesis Statement: Therefore, using the AIDA guidelines, this paper brief will create an
advertisement on nursing jobs in UAB Hospital and critique on how the online sources of UAB
can be improved.
1. Introduction
2. An Advertisement for UAB Hospital for “Birmingham News-Sunday Edition”
3. Analysis on the Current Online Nurse’s Advertisement of UAB Hospital
4. Reasons and Other Recommended Recruiting Sources that UAB Hospital Can Use
5. Conclusion


Running head: THE NURSING SHORTAGE CASE: ADVERTISEMENT

The Nursing Shortage Case: Advertisement
Institutional Affiliation
Students Name
Date

1

THE NURSING SHORTAGE CASE: ADVERTISEMENT

2

Introduction
Nursing is a profession that requires the authenticity of information during the
advertisement period to enhance the effectiveness of the adverts. The AIDA guidelines have been
used persistently in creating effective advertisements. Focusing on The University of Alabama
Birmingham Hospital (UAB), there are numerous factors that one needs to consider in making a
nursing advertisement as per the website's requirements. It requires human resource management
skills to come up with a profess...

agneta (51334)
UT Austin

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