The Nursing Shortage Case: Advertisement Outline
Thesis Statement: Therefore, using the AIDA guidelines, this paper brief will create an
advertisement on nursing jobs in UAB Hospital and critique on how the online sources of UAB
can be improved.
2. An Advertisement for UAB Hospital for “Birmingham News-Sunday Edition”
3. Analysis on the Current Online Nurse’s Advertisement of UAB Hospital
4. Reasons and Other Recommended Recruiting Sources that UAB Hospital Can Use
Running head: THE NURSING SHORTAGE CASE: ADVERTISEMENT
The Nursing Shortage Case: Advertisement
THE NURSING SHORTAGE CASE: ADVERTISEMENT
Nursing is a profession that requires the authenticity of information during the
advertisement period to enhance the effectiveness of the adverts. The AIDA guidelines have been
used persistently in creating effective advertisements. Focusing on The University of Alabama
Birmingham Hospital (UAB), there are numerous factors that one needs to consider in making a
nursing advertisement as per the website's requirements. It requires human resource management
skills to come up with a profess...
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