Business Finance
Saudi Electronic University New Product Development Essay

Saudi electronic university

Question Description

I’m working on a Marketing question and need guidance to help me study.

Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category.

1. How would you define the attributes and benefits of the chosen product?

2. Define the core, actual, and augmented product benefits.

3. Briefly describe the steps in the new product development process.

4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.

5. What are the dimensions upon which a company manages its product portfolio?


Instructions:
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- No pictures containing text will be accepted and will be considered plagiarism.
- Use Apa style reference.



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Final Answer

Attached.

Running head: NEW PRODUCT DEVELOPMENT

New Product Development
Student’s Name
Institutional Affiliation

1

NEW PRODUCT DEVELOPMENT

2

Question 1
Innovation of new products has been on the rise for the past three years. One of the
new products that have been developed is the portable blender. This blender is simple to
understand and light weight, and therefore it accommodates people who have busy lifestyles.
The most intriguing attribute is that this blender works through a USB connection cable,
which means that one can make a smoothie from the office or even in the car. These blenders
are battery powered, which increases their efficiency because as long as they are charged, one
is good to go. According to an article by T3, these blenders are small sized and pocket
friendly, which makes them a solution to so many problems such as electricity expenses and
looking for main switches (Adams, 2019).
Question 2
When determining core benefits, the product really aims at solving a certain problem....

Ambrosius (2119)
Carnegie Mellon University

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