Running head: NEW PRODUCT DEVELOPMENT
New Product Development
NEW PRODUCT DEVELOPMENT
Innovation of new products has been on the rise for the past three years. One of the
new products that have been developed is the portable blender. This blender is simple to
understand and light weight, and therefore it accommodates people who have busy lifestyles.
The most intriguing attribute is that this blender works through a USB connection cable,
which means that one can make a smoothie from the office or even in the car. These blenders
are battery powered, which increases their efficiency because as long as they are charged, one
is good to go. According to an article by T3, these blenders are small sized and pocket
friendly, which makes them a solution to so many problems such as electricity expenses and
looking for main switches (Adams, 2019).
When determining core benefits, the product really aims at solving a certain problem....
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