Business Finance
ECN 600 Saudi Electronic University ?Evaluating Najran Cement Company Paper

Saudi electronic university

Question Description

I’m studying for my Management class and need an explanation.

Critical Thinking Assignment (140 points)

Choose a company within Saudi Arabia

1- Assess its readiness to internationalize. Do not utilize companies that already have an international presence.

2- Explain the methods you would use to estimate the company’s industry market potential,

3- Explain the data sources you might use for sampling.

Be 6-7 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the minimum content requirements. Use Saudi Electronic University academic writing standards and APA style guidelines and at least two scholarly, peer-reviewed journal articles ( the articles should be new, from 2015 to 2020).

*IMPORTANT NOTE: Please link your writing with the course material concepts, principles, and theories (chapter 11 page 316).

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Outline
Joining the Global Market: Najran Cement Company in Saudi Arabia
I.
II.
III.

Najran Cement Company’s readiness to globalization
Methods for estimating the company’s industry market potential
Data sources for sampling


1
JOINING THE GLOBAL MARKET

Joining the Global Market: Examining Market Potential for Najran Cement Company in Saudi
Arabia
Student’s Name
Professor’s Name
Course
Date

2
JOINING THE GLOBAL MARKET

Evaluating Najran Cement Company
When starting a company, investors always think of success, sustainability, and growth.
However, sometimes it becomes tough to gain considerable market share in a particular market
or country. Companies develop a project that would ensure the growth of the country. While
company managers play a vital role in developing policies, procedures, and goals for the
company, marketers are essential in actualizing the dream of the company. As such, they must
determine the right markets for the company and give managers appropriate and useful ideas for
ensuring business sustainability and growth. Because of technology and globalization, entering
the market is no longer a walk in the park. New businesses are facing stiff competition, and
hence is easy to quit. However, joining the global market is one of the most effective strategies
to surpass the competition. This paper analyzes the global market potential for Najran Cement
Company.
Najran Cement Company’s readiness to globalization
Najran Cement Company is one of the Saudi Arabian cement manufacturing companies.
Situated at the center of the famous Empty Quarter desert that is about 242 km northeastern side
of Najran city in the South West region of Saudi Arabia, Najran Cement had joined the industry
in 2005. However, it took three years to begin commercial production of cement in 2008 (Farfan,
Fasihi & Breyer, 2019). Najran started a profitable business with only two kilns that have a total
capacity of approximately 9,000 TPD (2.9 mtpa). The company deals with the manufacturing
and sale of cement and other construction products.

3
JOINING THE GLOBAL MARKET
Since its inception, Najran Cement has been facing stiff competition from the mainstream
companies that have been in the industry for more than have a century. Some of the most
outstanding cement manufacturing companies within Saudi Arabia, and the competitors of
Najran Cement Company include Saudi cement that was established in 1955, Souther Cement
established in 1978, Yamama Saudi Cement Company (1386), ...

Kishnewt2017 (32381)
Boston College

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