Business Finance
ITS 630 University of The Cumberlands Circuit City Company Research Project

ITS 630

University of the Cumberlands

ITS

Question Description

I’m working on a Computer Science exercise and need support.

Circuit City was an American consumer electronics company founded by Samuel Wurtzel in 1949. By 1990s, Circuit City became the second largest consumer electronics store in the United States with annual sales of $12 billion. On March 8 2009, Circuit City shutdown all its stores.

On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City CEO announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused e-commerce site” and a new business strategy for its retail stores.

In this case study, assume that Circuit City hired you as the new chief information officer (CIO) to help relaunch the company into a global e-commerce multinational company. Create a PowerPoint presentation containing the IT strategic plan that will address Circuit City e-commerce initiatives.

The following information should be covered in the research project.

1. History of Circuit City

2. What were the issues and challenges that caused the collapse of Circuit City in 2009?

3. What are the issues and challenges with Circuit City 2018 latest e-commerce initiative?

4. Discuss the major competitors in global e-commerce.

5. How would IT deliver value to the business?

6. Proposed the IT infrastructure required to support global e-commerce

7. Proposed the IT budget for the e-commerce initiative

8. Discuss the IT based risks associated with global e-commerce

9. Discuss how IT can leverage innovative technologies such as social media, big data and business intelligence to provide value to the business

10. Discuss the future or emerging technologies

The following should be there in the research project template along with
TOC (Table of Contents), APA format, Introduction, problem statement, research question, Literature review, Methodology, Findings, Conclusion and references.

Please refer attached APA template and format. Content no need to be more than 12 page.

Unformatted Attachment Preview

Running head: SHORTENED VERSION OF TITLE Full Title of Your Paper Here Your Name (First M. Last) School or Institution Name (University at Place or Town, State) 1 SHORTENED TITLE HERE IN ALL CAPS Abstract Begin typing your abstract paragraph here. This paragraph should not be indented. It should range between 150 and 250 words. After typing your abstract there should be a page break and the body of the paper will begin on the next page. This should be accurate, nonevaluative, readable, and concise. This is the most important single paragraph in this paper. Keywords: APA, style, template 2 SHORTENED TITLE HERE IN ALL CAPS 3 Your Full Title of Your Paper Hit the tab key one time to begin the main body of the paper. Although the abstract is not indented, the paragraphs of the main document are indented. The computer will wrap your text for you based upon the margin settings established by this document template. It is not necessary for you to hit the enter or return key at the end of a line of text. Only hit the enter key (one time) when you reach the end of a paragraph. Then hit the tab key to indent and then continue typing the paper. In APA any source that you use in your paper must have an in-text citation. In APA these citations include the author’s last name and the year of the publication in parentheses (Barrett, 2002). If the source you are using does not identify an author, use a shortened version of the source title rather than the author name (“E-Portfolios for Education,” 2006). This is your introduction. It doesn’t have a heading that says “Introduction,” but this is it. You may go on for several pages, but when you get ready for the next section, “Method,” you don’t start a new page. By the way, APA 6.0 supports five levels of headings. They are different and more sane than previous editions of the style guide. (Enough said.) I have set the heading styles in this document to correspond with those heading levels 1 through 5. The next heading is a Heading 1. It will be followed by a Heading 2. Method Participants Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin convallis, mi quis faucibus elementum, arcu augue dapibus arcu, quis rhoncus nunc nisi pulvinar tellus. In bibendum pharetra ligula, et blandit purus scelerisque at. Donec malesuada eros ut lorem dignissim SHORTENED TITLE HERE IN ALL CAPS 4 molestie. Cras metus lorem, vestibulum a pharetra sit amet, consectetur sit amet nibh. Cras faucibus auctor molestie. Phasellus elementum auctor facilisis. Quisque enim elit, ultricies vel porta et, molestie eget diam. Suspendisse scelerisque tempor egestas. Vivamus quis felis a mi tincidunt pellentesque at eu justo. Praesent eget ligula sed est adipiscing imperdiet dapibus laoreet leo. Duis tortor tortor, dignissim nec mattis vel, semper tempor ligula. Aliquam nec nisl quis nisi aliquam consectetur et malesuada neque. Morbi ac neque nisl, a rutrum tortor. Nullam viverra ligula sed augue fermentum sollicitudin. Quisque tristique ornare lacus, vitae faucibus tortor mollis vitae. Assessments and Measures Ut blandit malesuada quam, ac varius tortor gravida eget. Vestibulum id ligula leo, ut accumsan mi. Sed tristique euismod convallis. Nulla facilisi. Etiam vestibulum est id orci interdum vitae porta enim blandit. Cras sit amet arcu dolor, at venenatis erat. Vestibulum accumsan placerat mauris. Morbi nec nibh nibh. Duis ultricies posuere nunc. Morbi at tellus quis magna vestibulum eleifend. Phasellus lectus risus, tempor ut congue et, congue vitae lectus. Fusce odio dolor, posuere eu tincidunt vitae, consectetur id leo. Proin eu ipsum id augue eleifend tincidunt quis vitae nunc. Cras ac justo lorem. Duis feugiat tempus urna, at dapibus tellus pretium quis. Curabitur luctus blandit turpis eget dignissim. Heading three is the beginning of a paragraph ending with a period. It may be best just to bold the normal style rather than using the Heading 3 style. Nulla vitae lectus sit amet justo mollis ultricies at ac enim. Maecenas ullamcorper bibendum consequat. Pellentesque ultrices, eros eu tincidunt pretium, magna leo volutpat libero, non bibendum diam nunc eget urna. Vivamus eu tortor et dui aliquam vestibulum at vel augue. Vivamus elit dui, porttitor eget egestas at, rhoncus in justo. Curabitur tristique, elit ac venenatis volutpat, eros mauris iaculis SHORTENED TITLE HERE IN ALL CAPS 5 diam, vitae rhoncus erat metus vitae eros. Maecenas nunc urna, molestie nec faucibus et, imperdiet vitae velit. In tellus est, scelerisque ut aliquet et, sagittis ac justo. Sed a mi id orci congue iaculis fermentum dapibus nisi. Nullam porttitor vehicula dignissim. In ac lectus purus, id mattis metus. Second Heading 3 level in the section. If you use one Heading 3, you should use a second, just like when you create an outline, if you have an “A.” you should have a “B.” Proin tempus est et felis ultrices vitae vestibulum massa tempus. Nulla at lacinia nibh. Integer vel sapien ut enim dignissim semper. Donec eleifend dui nec neque convallis vitae pretium quam ornare. Etiam hendrerit urna velit, ut consectetur risus. First Heading 4 level in the section. It may be best just to bold and italicize the normal style rather than using the Heading 4 style. Nulla congue egestas ante, id ultricies orci dignissim commodo. Fusce placerat, libero eu pharetra pulvinar, lorem dui pulvinar nisi, et semper orci orci vitae magna. Nullam sodales, felis id feugiat scelerisque, tortor nulla interdum mauris, ac porttitor odio dolor eget eros. Second Heading 4 level in the section. If you use one Heading 4, you should use a second, just like when you create an outline, if you have an “A.” you should have a “B.”Duis sit amet ipsum pretium erat accumsan iaculis vitae eget risus. Donec ut dui in lorem volutpat fermentum bibendum pulvinar libero. Nunc imperdiet eros et mi posuere pellentesque. Donec tincidunt ipsum eget nisl ullamcorper eu placerat libero ullamcorper. Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. First Heading 5 level in the section. It may be best just to italicize the normal style rather than using the Heading 4 style. Nulla congue egestas ante, id ultricies orci dignissim commodo. SHORTENED TITLE HERE IN ALL CAPS 6 Fusce placerat, libero eu pharetra pulvinar, lorem dui pulvinar nisi, et semper orci orci vitae magna. Nullam sodales, felis id feugiat scelerisque, tortor nulla interdum mauris, ac porttitor odio dolor eget eros. Second Heading 5 level in the section. If you use one Heading 5, you should use a second, just like when you create an outline, if you have an “A.” you should have a “B.”Duis sit amet ipsum pretium erat accumsan iaculis vitae eget risus. Donec ut dui in lorem volutpat fermentum bibendum pulvinar libero. Nunc imperdiet eros et mi posuere pellentesque. Donec tincidunt ipsum eget nisl ullamcorper eu placerat libero ullamcorper. Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. Results Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. Outcome 1 Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. Outcome 2 Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. SHORTENED TITLE HERE IN ALL CAPS Discussion Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. Conclusion Maecenas id luctus ligula. Cras condimentum eleifend nibh sit amet iaculis. Suspendisse placerat sollicitudin mi, vel ornare augue hendrerit ac. Nulla sed suscipit sapien. Cras pellentesque orci lectus, eu consequat enim. 7 SHORTENED TITLE HERE IN ALL CAPS 8 References Lastname, C. (2008). Title of the source without caps except Proper Nouns or: First word after colon. The Journal or Publication Italicized and Capped, Vol#(Issue#), Page numbers. Lastname, O. (2010). Online journal using DOI or digital object identifier. Main Online Journal Name, Vol#(Issue#), 159-192. doi: 10.1000/182 Lastname, W. (2009). If there is no DOI use the URL of the main website referenced. Article Without DOI Reference, Vol#(Issue#), 166-212. Retrieved from http://www.mainwebsite.org For more information and example related to references, visit the presentation Writing In Style at: https://www.sworps.utk.edu/training/APA_6_0/player.html ITS 630 – Residency Project Circuit City was an American consumer electronics company founded by Samuel Wurtzel in 1949. By 1990s, Circuit City became the second largest consumer electronics store in the United States with annual sales of $12 billion. On March 8 2009, Circuit City shutdown all its stores. On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City CEO announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused ecommerce site” and a new business strategy for its retail stores12. In this case study, assume that Circuit City hired you as the new chief information officer (CIO) to help relaunch the company into a global e-commerce multinational company. Create a PowerPoint presentation containing the IT strategic plan that will address Circuit City ecommerce initiatives. The following information should be covered in the presentation. 1. History of Circuit City 2. What were the issues and challenges that caused the collapse of Circuit City in 2009? 3. What are the issues and challenges with Circuit City 2018 latest e-commerce initiative? 1 http://circuitcitycorporation.com/circuit-city-to-announce-official-company-relaunch-at-the-2018-consumerelectronics-show-on-january-8th/ 2 http://fortune.com/2018/01/09/circuit-city-relaunch-website/ 4. Discuss the major competitors in global e-commerce. 5. How would IT deliver value to the business? 6. Proposed the IT infrastructure required to support global e-commerce 7. Proposed the IT budget for the e-commerce initiative 8. Discuss the IT based risks associated with global e-commerce 9. Discuss how IT can leverage innovative technologies such as social media, big data and business intelligence to provide value to the business 10. Discuss the future or emerging technologies that would be leveraged to give Circuit City a competitive advantage. ...
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Final Answer

Attached.

Running Head: RESEARCH PROJECT

1

Circuit City Company Research Project
Name:
Institution:
Date:

RESEARCH PROJECT

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Circuit City Company Research Company

Abstract
Circuit City is an American based company that deals with different types of
consumer electronics. The company was started in 1949, where it enjoyed a successful spell till
2009 when it shut down all the stores and was declared bankrupt. This can simply be attributed
to the fact that there was poor management that did not want to accommodate change and
innovation. The company remained inactive till 2018 when the management decided to re-launch
it. The main challenge is on how to compete with already established companies in global ecommerce such as Best Buy and Amazon. The purpose of the study does develop an IT strategic
plan that will address the Circuit City e-commerce initiatives. Different methodologies have been
used, such as the use of interviews and questionnaires to collect data. The data obtained has been
analyzed qualitatively to derive results.

RESEARCH PROJECT

3

Introduction
Outwardly, the goal of every profit-making organization is to maximize the profits as
they minimize the costs. For this to happen, organizations and corporations have to implement
the use of e-commerce in business. It is apparent that with the increased advancement in
technology, most of the businesses are carried out electronically. Circuit City Corporation started
as an electronics company in 1949 but later on shut down all its stores. However, the Corporation
wants to re-launch its activities again now as a global e-commerce company. As the new Chief
information officer of the company, this paper represents the research of the company based on
its history, and the Information Technology plans to help address the e-commerce initiatives of
the company.
Problem Statement
Electronic commerce or e-commerce has evolved to be the best form of initiative that
most businesses are using worldwide, especially in the sale of different products. The problem of
the study is to develop an IT strategic plan that will address the e-commerce initiatives of Circuit
City Corporation (Beebe, 2019).
Research Question
How will the IT strategic plan adopted by Circuit City Corporation help promote their ecommerce initiatives?

RESEARCH PROJECT

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Literature review
Having been successful in the first phase since the inception of Circuit City
Corporation in 1949, the company enjoyed numerous benefits in the market till when the
management failed to be innovative enough in terms of innovations and technology, which led to
the decline of the company in 2009.
The management of the company has announced the comeback of the company with
an aim to focus on global e-commerce where all their products will be sold online. The company
will face huge competition from the well-established companies in the market, such as Best Buy
and Amazon. For Circuit City to have a competitive edge in the market, they have to come up
with a profound IT strategic plan to help them survive in the market.
As such, the management is determined to ensure that the company will not fail again
though the customers do not see anything new that they will do or offer that Best Buy and
Amazon do not offer. The literature review aims at describing how the management will come
up with a strategic plan that will help lure customers to them as well as make the company
competitive again in the market (Hsiao, 2018).
Methodology
Two methods of data collection used are interviews and the use of questionnaires. The
management at Circuit City Corporation was interviewed while most of the employees were
interviewed, too, while others were give...

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