Humanities
Alaska Eye Care Centers Stocking Broking Consultancy Firm Sales Promotion Paper & Sheet

Alaska Eye Care Centers

Question Description

I’m studying and need help with a Business question to help me learn.

Sales Promotion Assignment

You have a budget of $20,000 to help your client spend over a month’s time to publciizie some aspect of their business.

You determine the retail business and its demographic target.

Your job is to make the best use of your client’s money in a multi-media buy.

Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards and social medium. Find out the cost of running ads with them.

Create a plan to use the $20K to contact the maximum number of potential customers, based on the target demographics of the retain business and the local media.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Please find the attached. let me know if you need any clarification.

Campaign Type

Target Population/Demographics
Quantity Projected Unit Cost
Total Budget Cost for the Sales Promotion

Advertising
Online
Print
Outdoor
Radio
Television
Cable
Magazine
Billboards

Internet users
All groups
All groups
All groups
Casual viewers
Internet users
Officers and staffs
Passersby

1
2
5
8
7
1
2
2
8

$
$
$
$
$
$
$
$
$

150.00
22.00
170.00
180.00
165.00
230.00
200.00
150.00
250.00

National Marketing
Banner Ads

All social media and website users

1 $

300.00

Local Marketing
Pop-Up
Internet users
10 $
Review Sites Marketing and Management
Internet users
2 $
In-store Marketing
Walk-in customers
3 $
Social Media
All groups
1 $
Newspaper
All groups
1 $
Mobile Advertising
Casual viewers
2 $
Coupon Marketing Promotion
Internet users
1 $
Digital Signage
Officers and staffs
2 $
On-page website Optimization
Passersby
4 $
Video Marketing Promotion
Obsessed viewers
1 $
Picture Marketing Promotion
All groups
2 $
Campaigns
1 $
All Attendees
Events
1 $
All Attendees
Local Search Engines
Internet users
8 $
Trade Shows
1 $
All Attendees
Local Lead Generation
1 $
All Attendees
Reviews
Computer and mobile application users 1 $
Display Ads
Internet users
20 $

100.00
181.00
250.00
300.00
200.00
250.00
150.00
30.00
50.00
80.00
94.00
25.00
160.00
158.00
260.00
300.00
350.00
50.00

Public Relations
Public Events
Client events
sponsorships
Press releases
Webinars
Conferences

150.00
100.00
100.00
26.00
50.00
360.00

All Attendees
All Attendees
All Participants
All Listeners
Internet Users
All Attendees

7
4
4
1
10
1

$
$
$
$
$
$

Content Marketing
Sponsored Content
Landing Page
White papers as well as eBooks

Mobile and Computer users
Mobile and Computer users
Mobile and Computer users

1 $
1 $
1 $

250...

nasir0040 (16235)
Purdue University

Anonymous
Solid work, thanks.

Anonymous
The tutor was great. I’m satisfied with the service.

Anonymous
Goes above and beyond expectations !

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