Running Head: STRATEGIC MARKETING
Johnson and Wales University online program in food service management
Johnson and Wales University is a nonprofit institution that provides various educational
programs. Its strategic marketing involves the analysis and evaluation of various internal and
external factors and their effects on the productivity of the organization. Johnson and Wale's
SWOT analysis is as follows.
Strengths refer to the internal factors of the business that enhance a positive outlook and
productivity. The core strengths are the University’s long history and admirable reputation on the
educational map (Johnson & Wales University, 2016). The University has a good reputation
among its graduates, and this enhances a competitive advantage over other institutions. This
contributes to the “company” factor of the 5C’s evaluation. The unique educational model that
integrates various fields and areas of study attracts students from different geographical regions.
This strength evaluates the “context” element of the 5Cs. Also, the JWU provision of the online
educational program is an essential element that contributes to its advantages. Online study is a
“context” factor of the company’s env...
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