Business Finance
JWU Johnson and Wales University Online Program in Food Service Management Paper

Johnson and Wales University

Question Description

I need support with this Marketing question so I can learn better.

You are very likely highly informed about the Johnson & Wales online program in Food Service Management as well as some of the programs that provide us with competition. For this assignment you will engage in situation analysis for this program. Assume that you are going to be asked to create a marketing strategy for it at some point in the future. In an effort to craft this strategy, you will first complete a SWOT Analysis and then use one of two available tools to analyze the market and where the program best fits.

Part 1: SWOT Analysis (in the files) and https://www.youtube.com/watch?v=XfB0g_JDIds; https://hbsp.harvard.edu/catalog/course/632952

Complete a SWOT Analysis for the JWU online program in Food Service Management. You will provide 3-5 items in each of the four SWOT categories – strengths, weaknesses, opportunities, threats. Each item should include a brief explanation of what it is and why you have included it in its category. The Market Analysis Toolkit describes the importance of using the 5 C’s to assess a situation. Also, please identify to which of the 5 C’s your item is most closely related. For example:

Category: Threat

Item : Smallest Generation

Explanation: The current population of college-aged Americans is the smallest in the past 60 years. Fewer customers may mean that demand for online education will be low for many years.

5 C’s? Customers

Part 2: Market Analysis ( in the files)

Using either Porter’s Five Forces Model( https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) or the BCG Matrix (https://www.bcg.com/about/our-history/growth-share-matrix.aspx) (your choice), analyze the online education industry and the JWU School of Online and Continuing Education’s place in it. If using Porter, evaluate the industry relative to each of the five forces and then answer the question, “is it a good place for JWU to compete?” If using BCG, place JWU into the appropriate quadrant and then answer the question, “is it a good place for JWU to compete?” In either case, please be sure to provide a brief justification for your conclusion.

Unformatted Attachment Preview

Here is a sample SWOT Analysis Matrix that includes examples of factors that are appropriate for each of the four categories/quadrants. Notice that in the most basic terms, categories are either internal or external and either positive or negative. • Here is a brief explanation of the Porter's Five Forces Model, a key to determining the level of competition within an industry and the strategies to be implemented as a result of this determination. • The Boston Consulting Group Matrix has been a staple of market analysis for many years. While recently its usefulness has been called into question, it still provides an excellent framework to compare product line and market. ...
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Final Answer

Attached.

1
Running Head: STRATEGIC MARKETING

Strategic Marketing
Institution
Student’s Name
Date

2
STRATEGIC MARKETING

Johnson and Wales University online program in food service management
SWOT analysis
Johnson and Wales University is a nonprofit institution that provides various educational
programs. Its strategic marketing involves the analysis and evaluation of various internal and
external factors and their effects on the productivity of the organization. Johnson and Wale's
SWOT analysis is as follows.
Strengths
Strengths refer to the internal factors of the business that enhance a positive outlook and
productivity. The core strengths are the University’s long history and admirable reputation on the
educational map (Johnson & Wales University, 2016). The University has a good reputation
among its graduates, and this enhances a competitive advantage over other institutions. This
contributes to the “company” factor of the 5C’s evaluation. The unique educational model that
integrates various fields and areas of study attracts students from different geographical regions.
This strength evaluates the “context” element of the 5Cs. Also, the JWU provision of the online
educational program is an essential element that contributes to its advantages. Online study is a
“context” factor of the company’s env...

smithwiliams (18939)
Purdue University

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