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Florida Atlantic University Relocating Pluto Report Matrix Report

Florida Atlantic University

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I’m working on a Business exercise and need support.

Hello friend I would like your help with the report matrix there is a description for the report matrix as well as the draft in the description on the role break as well as the report research document let me know if he is there is anything else I can help you with

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• • • • • Follow these steps: Open up this document: Rec Report Matrix rev.2020 Then follow the directions from the document by posting #A—G for your first criterion except add the name of your First Criterion on the far left to start out. Then proceed with your #A through #G ideas. Don’t put the References entry or #H quite yet. Note: A table and different colors are not necessary; just label each idea/ideas as #A through G and then put the ideas. So here, you are posting the matrix in A. through G., making sure to label each part as A., B., C., etc. Underneath the matrix, put your assembled paragraph together in this order without lettering; write down the #A idea; then #C idea including the in-text citation from #F; then #E idea including the in-text citation from #F; then #G ideas. Space it as you would a normal paragraph. Have the in-text citations correctly formatted. You do not need to color-code it; black/automatic text color is fine. Note: if you are using more than one source, be sure to cite that different source. Underneath this paragraph, write down References and put your #H or References entry in correct format except for spacing and indenting, as formatting is difficult in Canvas Discussions. Post your work directly in the text/comments box; do not attach the document. So in total, you have posted your first criterion title plus matrix for your first criterion paragraph; and then underneath that, the assembled paragraph for that criterion; and finally, underneath that, the word References and the Reference entry for the source/s used in the paragraph. You can use the assembled paragraph you post here for the actual Rec Report assignment. Of course, for your Rec Report, you are not including the Matrix part; you are only including the assembled paragraph is black/automatic text color. If you want feedback (optional), put “professor, please provide feedback” at the bottom of your post. Here is an example of what should be posted: Note: DO NOT COPY AND PASTE OR PARAPHRASE/SUMMARIZE ANYTHING FROM THE WORK BELOW as it will be considered as plagiarism (-10 pts. per sentence). Beer Consumption A: The extent to which a state’s residents consume beer will play an integral role in determining a location for the company’s headquarters. After all, Bad Boys Brewery will sell beer, and if residents are not beer aficionados, the company will fail to attract and maintain customers, thereby undermining the goal of tapping into a consistent revenue stream. Fortunately for Bad Boys, Americans in general love beer, though there are sharp differences when research shows yearly per capita consumption broken down by state. A higher beer consumption is ideal as historically with Bad Boys, it’s far easier to change the brand of an craft beer guzzler than it is to transform the drinking habits of an established wine connoisseur. B. “Utah: Annual per capita consumption: 18.7 gallons of beer” C. In the case of Utah, each resident on average consumed 18.7 gallons of beer on a yearly basis D. “Florida: Annual per capita consumption: 26.3 gallons of beer” E. In contrast, Floridians guzzled a whopping 26.3 gallons of beer yearly F. Sauter and Stebbins (2020) OR (Sauter & Stebbins, 2020). G. This data does not inspire confidence in Utah, which is portrayed in this data as a state whose residents enjoy beer, but certainly not to the same extent as Floridians. With about 8 more gallons of beer consumed per capita annually in Florida compared to Utah, Florida is portrayed as a state that will surely provide Bad Boys Brewery with greater opportunities for organic growth both in the short term, when the company’s cash reserve is in short supply due to imminent material purchases and distribution costs, and long-term, when the hope is to expand and serve regionally located retail liquor stores as well as bars and restaurants. Clearly, staying in the Sunshine State would be better for the company since Florida’s residents enjoy beer more so than Utah’s residents, and are thus more likely to become loyal customers of Bad Boys Brewery. The extent to which a state’s residents consume beer will play an integral role in determining a location for the company’s headquarters. After all, Bad Boys Brewery will sell beer, and if residents are not beer aficionados, the company will fail to attract and maintain customers, thereby undermining the goal of tapping into a consistent revenue stream. Fortunately for Bad Boys, Americans in general love beer, though there are sharp differences when research shows yearly per capita consumption broken down by state. A higher beer consumption is ideal as historically with Bad Boys, it’s far easier to change the brand of a craft beer guzzler than it is to transform the drinking habits of an established wine connoisseur. In the case of Utah, each resident on average consumed 18.7 gallons of beer on a yearly basis (Sauter & Stebbins, 2020). In contrast, Floridians guzzled a whopping 26.3 gallons of beer yearly (Sauter & Stebbins, 2020). This data does not inspire confidence in Utah, which is portrayed in this data as a state whose residents enjoy beer, but certainly not to the same extent as Floridians. With about 8 more gallons of beer consumed per capita annually in Florida compared to Utah, Florida is portrayed as a state that will surely provide Bad Boys Brewery with greater opportunities for organic growth both in the short term, when the company’s cash reserve is in short supply due to imminent material purchases and distribution costs, and long-term, when the hope is to expand and serve regionally located retail liquor stores as well as bars and restaurants. Clearly, staying in the Sunshine State would be better for the company since Florida’s residents enjoy beer more so than Utah’s residents, and are thus more likely to become loyal customers of Bad Boys Brewery. References Sauter, M., & Stebbins, S. (2020). States drinking the most beer. 24/7 Wall St. https://247wallst.com/specialreport/2018/06/15/states-drinking-the-most-beer-3/ REPORT FOR RELOCATING A COMPANY TO ANOTHESTATE Recommendations Report for Relocating a Pluto from Florida to Wisconsin [ #] College of Business, Florida Atlantic University GEB 3213: Introduction to Business Communication Dr. S. M. Nielsen [March/ 24/2020] 1 2 Introduction Pluto is an e-commerce retail startup company based in Abe Springs, Florida. The online shopping business was set up in 2009, and ever since, it historically has had its fair share of problems and threats in terms of debts and loss in income. It was until 2016 when Pluto made its first profit. Ever since, the company has become successful over the years. However, much of the credit for this success goes to the company management that was driven by big entrepreneurial dreams and the capacity to formulate strategies aimed at establishing not only an innovative but successful business as well. When starting, it was a matter of responding to numerous challenges instead of reacting to them. Since the management wants to get ahead of the competition, this has forced partners to toy with the idea of moving the company headquarters to a new location. Based on this understanding, determining whether to establish the headquarters in Florida or another state is a new business decision that must not be made in haste. While the startup's management first consideration for convenience and cost factors is to take the likelihood of running Pluto from Florida, the growing number of virtual startups in Florida calls to attention the need for the company's advisory board to analyze and recommend whether the headquarters in Florida need to be move to Wisconsin state in which Pluto management will take advantage of three essential criteria for moving which are: an abundance of talent, low tax sales, and innovation. Sources Info The report search was based on the following census and statistical site, including State Tax Rates which was used to gain access to Federation of Tax Administrations and studies published by WalletHub. WalletHub is a personal finance website that uses such factors as population density measures based on specific metrics. The search keyword strategy was based 3 on the three criteria entailing innovation, millennials, talent pool, state tax sales, among many others. The researcher used no language restriction. The report did not handle specific criteria, including state population and cost of living, as it is too general and is only concerned with highly populated states. Reasons for Relocating a Business to A New Location Moving a business often suggests a variety of things, including relocating a headquarter from the metropolis to the suburbs. It can also imply a company's advisory committee deciding whether to move the office from one city to the next, especially throughout the nation. Even so, the example used in this report involves reporting relocating the headquarter based on several criteria while preserving ownership of the original location. Criteria to Use when Moving Pluto to A New Location There is much to consider when determining whether to move the headquarters of a company to a new location (Henricks, n.d.). As for both short-term and long-term, criteria for a new site such as state sales tax, state support of innovation, and abundant talent can positively or negatively impact a company's bottom line by changing utilities, taxes, as well other secondary effects. Low Tax Sales For businesses to succeed, they need a favorable economic atmosphere. Having a small tax bill could also contribute significantly. Since Pluto does not want to be tied to any one location, the startup is considering relocation to one of the best states to set up its headquarters. Sales tax applies to the sale of good or services, typically imposed on the consumer. It bears noting that even if Wisconsin has one of the highest individual and corporate income tax rates in the US, the state sales tax averaging 5 percent may be the best to grow the business. According 4 to Miller (2019), Wisconsin sales tax rank amongst the lowest in the United States. Compared to Florida sales tax which is currently 6 percent, this makes Wisconsin state not only tax-friendly for business but for residents as well (Federation of Tax Administrators, 2020). Since the state has the fourth-lowest of any state with such a tax, it means the startup cost will be low for Pluto, making it an ideal location to move the company headquarters. Since the Pluto is building its headquarters in Wisconsin, this physical presence or nexus means that the company has a sales tax obligation. As a streamed sales tax, Wisconsin will be required the business to pay sales tax imposed on retail sales, taxable services, as well as leases. Against this backdrop, it becomes apparent that Wisconsin has a very competitive rate nationwide, which continues to make the state an attractive location for the startup and this favors the moving to the state. A State Openness to Innovation Several factors can influence the decision to move a company's headquarters. Innovation plays an instrumental role in boosting the American economy (McCann, 2019). An innovative economy springs from a combination of initiatives that promote business and STEM (science, technology, engineering, and math). Based on this understanding, it becomes apparent that knowledge and technology outputs are an integral part of America's strength. This is because education and business development policies have played an instrumental role in supporting and attracting businesses. After all, Pluto is offering online shopping services, and if part of the consumer base is not technologically savvy, this can undermine the company's ability to attract and sustain customers. Fortunately, individual states continue to expand innovation through spending on education, research, and development (R&D), although there are disparities in terms of metrics concerning such things as science and R&D. It is mostly for this reason that in-theknow millennials want to relocate to an innovative new tech hub that show dominance in the tech 5 era. On balance, R&D continues to offer things that in the past decade were considered impossible from smart TVs self-driving cars, vaccines to online stores. In the case of Florida, the state was ranked as the nation's 18th most innovative state (McCann, 2019). By contrast, Wisconsin spent less when it comes to scientific knowledge out as it was ranked 30th (McCann, 2019). This weight of evidence inspires little confidence in Wisconsin, which is illustrated in the study survey as a state with abysmal share of science and human engineering capital and insignificant R&D spending per capita. Data on Florida state demonstrates that technology drives economic innovation, and the state will provide Pluto with an entrepreneurial spirit and investment both in the short-run and long-run. Based on this understanding, it becomes apparent that staying in the Sunshine State would be a boon to the company because Florida residents support scientific knowledge output than Wisconsin residents. Abundance of Talent The abundance of talent is another factor that is a critical part of deciding terms of where to locate a company headquarters. In one sense, the success of Pluto lies in the company's team. From engineers to marketers, it takes the concerted efforts of a talented pool of employees to lead the startup to success. The American economy is expected at an unprecedented pace in the coming decades, more dramatic than the existing talent supply. In this sense, the United States should construct new growth strategies to overcome the challenges of a shrinking working-age population. The reduced talent pool means exerts pressure on the workforce. According to Maciag (2016), the growing demand for services is possibly where a sizeable number of older residents is increasing. In this connection, it becomes apparent then that new strategies will hinge on having the capacity to attract the right individuals with the right talent. Fortunately for Pluto, most American businesses today have started to focus on promoting the synergy between 6 generations to prevent generational stereotypes, while there are stark differences when research evidence demonstrates the millennial net inflows broken down by state. Denying generation stereotypes is ideas as historically with Pluto, the older generation agrees that millennials bring new skills and refreshing ideas at the workplace. In the case of Wisconsin, the available data shows that more millennials who take out a mortgage are only a few within the same demographic group. By contrast, Sunshine State is the fifth most popular destination for wealthy millennials (Lerner, 2019). Data shows that wealthy millennials migrated into Florida while 5,114 moved out of the state (Lerner, 2019). This resulted in a net inflow of 900 people in that same demographic group. According to this information, Wisconsin does not bring an endless amount of talent to the table for the business since it has been portrayed as a state which enjoys little popularity among wealthy millennials. With approximately 4,346 more wealthy millennials moving into Florida between 2015 to 2016 compared to Wisconsin, the Sunshine State is depicted as a state that will provide Pluto with greater opportunity for growth in which commitment to sustainability, flexibility, and authenticity will play an essential role in the process of expanding and delivering on innovative concepts that serve the consumer base better. Along these lines, it becomes apparent that the company should not move its business to Wisconsin since Florida's residents who are millennials prefer to make their purchases online, and are twice likely to become loyal customers of Pluto. Besides, Sunshine State residents will also make it possible for the company to find and hire the right talent pool. Figure 1 Net of Migration of Wealthy Millennials for two locations for 2015-2016 to 2027 7 1000 900 800 600 400 200 0 -200 -184 -400 Note: Statics are from Lerner (2019). As illustrated above, Wisconsin had approximately 184 wealthy millennials are migrating to other states, and this conservative estimate is twice likely going to expand in a few years to come. Even so, Florida is the place to be for young people, which has 900 young millennials moving into the state, a figure that will increased significantly within the same time scale. Since this segment of the population will eventually select to remain in the area, this means that the ecommerce platform will become one of the most preferred brands amongst millennials. Taken together, this favors Pluto to stay in Florida. 8 References Henricks, M. (n.d.). How to Relocate Your Business. https://www.entrepreneur.com/article/81406 Lerner, M. (2019, July 6). Where Rich Millennials Are Moving in 2019. Smartasset. https://smartasset.com/mortgage/where-rich-millennials-are-moving-2019. Maciag, M. (2016, July 6). Where the Working-Age Population Is Declining and Why It Matters. Governing. https://www.governing.com/topics/urban/gov-working-age-population.html McCann, A. (2019, Mar.18). Most & Least Innovative States. WalletHub. https://wallethub.com/edu/most-innovative-states/31890/#methodology Miller, J. (2019, April 25). Overall tax reform in Wisconsin depends on the sales tax. Badger Institute. https://www.badgerinstitute.org/News/2019-20201/Overall-tax-reform-inWisconsin-depends-on-the-sales-tax.htm Federation of Tax Administrations. (2020, January 1). Tax Rates/Surveys - Tax Rates. https://www.taxadmin.org/current-tax-rates Recommendation Report Matrix This matrix breaks down how to take an idea from a source and document it correctly using an APA 7th ed. in-text citation and accompanying Reference entry. Explanations for each row: A: The criterion, why it is so important in general and in particular to your proposed business, and whether more/less is good, in 3-4 sentences goes here. Here and below, only third person point-of-view wording should exist for A, C, E and G. B: “Copy and paste the exact wording of the idea from the source here for your first location” Of course, you will not use this in your paper; this is just here to help you construct the summary/paraphrase. C: Write down your summary/ paraphrase; do not put the final period after it. D: “Copy and paste the exact wording of the idea from the source here for your second location” Of course, you will not use this in your paper; this is just here to help you construct the summary/paraphrase. E: Write down your summary/ paraphrase; do not put the final period after it. F: Put the in-text citation for these researched ideas in both narrative and parenthetical formats with the word OR between them. G: Write analysis including math analysis of this researched idea to prove which location is better and why for your business regarding this criterion (3+ sentences). H: Put the reference entry for this in-text citation—the complete entry to be found in References (except that spacing and indenting won’t be accurate here in table format). A: B. C. D. E. F. G. H: The extent to which a state’s residents consume beer will play an integral role in determining a location for the company’s headquarters. After all, Bad Boys Brewery will sell beer, and if residents are not beer aficionados, the company will fail to attract and maintain customers, thereby undermining the goal of tapping into a consistent revenue stream. Fortunately for Bad Boys, Americans in general love beer, though there are sharp differences when research shows yearly per capita consumption broken down by state. A higher beer consumption is ideal as historically with Bad Boys, it’s far easier to change the brand of an craft beer guzzler than it is to transform the drinking habits of an ...
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Final Answer

Attached.

Recommendation Report Matrix
This matrix breaks down how to take an idea from a source and document it correctly using an APA 7th
ed. in-text citation and accompanying Reference entry.
Explanations for each row:
A: The criterion, why it is so important in general and in particular to your proposed business, and
whether more/less is good, in 3-4 sentences goes here. Here and below, only third person point-of-view
wording should exist for A, C, E and G.
B: “Copy and paste the exact wording of the idea from the source here for your first location” Of course,
you will not use this in your paper; this is just here to help you construct the summary/paraphrase.
C: Write down your summary/ paraphrase; do not put the final period after it.
D: “Copy and paste the exact wording of the idea from the source here for your second location” Of
course, you will not use this in your paper; this is just here to help you construct the summary/paraphrase.
E: Write down your summary/ paraphrase; do not put the final period after it.
F: Put the in-text citation for these researched ideas in both narrative and parenthetical formats with the
word OR between them.
G: Write analysis including math analysis of this researched idea to prove which location is better and
why for your business regarding this criterion (3+ sentences).
H: Put the reference entry for this in-text citation—the complete entry to be found in References (except
that spacing and indenting won’t be accurate here in table format).
A:

B.
C.
D.
E.
F.
G.

H:

The extent to which the company can make profit determines the perfect location of the
company. In the previous location the company struggled to make profit. Therefore the
location that the company will relocate to has to have incentives that will guarantee
profits. In Wisconsin there are a number of incentives that provides a good location for
the business.
“Wisconsin: Sales tax: 5%”
In the case the tax Wisconsin has the most favorable average sales tax which is great for
start-ups businesses
“Florida: Sales tax: 6%”
In contrast, Florida has a much high sales tax which is not favorable for start-up business
(Miller, 2019) OR (Federation of Tax Administrations, 2020).
The data on innovation and abundant talent discourages relocating to Wisconsin.
Compared to Florida which ranks 18th in technology Wisconsin is far behind ranking 30th
in terms of technology. Wisconsin has not taken much effort in science knowledge and
that is why it lags behind in terms of innovation. A company like Pluto relies on
technology because it is an e-commerce business and thus requires a location with high
technology. Abundant talent is vital for the success of the company and Wisconsin seems
to lack enough workforce to serve the company. Florida has attracted a lot of people in
the past millennials and has an abundant talent for the company. Most importantly
Florida attracts wealthy individuals who have money that can help improve the sales of
the company while Wisconsin does not attract wealthy individuals in the state. Therefore
though Florida has a higher sales tax than Wisconsin it is better in terms of innovation
and abundant talent
Lerner, M. (2019). Where Rich Millennials Are Moving in 2019. Smartasset.
https://smartasset.com/mortgage/where-rich-millennials-are-moving-2019.

Now, put your answers for A-green, C-purple including the in-text citation from F-red; E-purple including
the in-text citation from F-red; and finally G-blue into paragraph form and in that order. The
corresponding References entry for this from the H-pink column would be in a separate References page
as shown. In your actual paper, the wording must appear in black Times New Roman 12 font and does not
i...

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