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Running Head: STARBUCKS
Course Name: Strategic management
Course code: MGT 401
Students ID Number:
Academic Year: 1440/1441/H
Roles of directional, marketing and human resource strategies in Starbucks
The main role of the directional strategy in Starbucks is ensuring that the business goals are
adhered to. The principles founding a company steer it towards growth and profit maximization.
Managers and directors use directional strategies to enforce business decisions. These strategies
ensure that finances are within the written budget ...
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